According to U.S. census data, Des Moines is one of the fastest growing cities in the Midwest. The city added around 33 people per day in 2016.
This appeal has hit Drake students, who feel that Des Moines is a great place to stay after graduation.
“My plan was to come here, go to Drake, get a great education and then head right back to Wisconsin,” said Drake University senior Maddie Miller. “Being here, the city is growing and for me, it is a really cheap cost of living. Being in Des Moines is a huge perk of Drake and I feel like people don’t acknowledge it half as much as they should.”
Maddie’s story is similar to many Drake students and many people
who come to Des Moines. But the story of Des Moines and the growth of the city has been and continues to be intentional. Companies like the Greater Des Moines Partnership help increase communication about the region.
The Greater Des Moines Partnership is continuing this communication with the launch of their new website and campaign: Downtown DSM.
“As the Greater Des Moines Partnership, our goal is really talent development, talent recruitment and also business attraction and retention,” said the partnership’s Director of Marketing, Kristine Thompson. “…This is a way for us to do that. This is a way for us to communicate about our region, so we can do so with one voice, so we cut through even further with other cities that we may be competing against, and we can also engage our locals to help with that rally cry, as well.”
To learn more about the launch of Downtown DSM, head to their website.