When Apple’s iOS 14 launched two months in the past, it launched homescreen widgets to iPhone and iPad for the primary time. In response to Sensor Tower Retailer Intelligence information and modeling, the highest 5 hottest widget apps have been put in on an estimated 15 p.c of U.S. iPhones.

Installs within the U.S.

The 5 hottest homescreen widget apps, which embody Widgetsmith, Shade Widgets, Photograph Widget: Easy, WidgetBox, and Photograph Widget, have collectively seen 13 million iPhone installs from the U.S. App Retailer since iOS 14’s public launch on September 16. Their downloads peaked throughout the week of September 21 once they reached 3.8 million installs. To date in November, they’ve hit 1.7 million installs. Globally, the 5 apps have collectively reached an estimated 45 million installs to this point.

The top five homescreen widget apps have seen 13 million iPhone installs since iOS 14 launched on September 16.

The Customization Ecosystem

Along with these centered on homescreen widgets, a raft of apps providing homescreen alternative icons has emerged because the iOS 14 rollout. The highest 5 of those by downloads embody Brass, App Icons, Icon Changer +, ScreenKit, and Icon Themer and have collectively reached 1.8 million iPhone installs within the U.S. since September 16. Apart from App Icons, all launched after iOS 14, indicating that their builders have been hoping to satisfy the brand new urge for food for homescreen customization.

The Way forward for Customization

Widgets have been commonplace on Android units for greater than a decade. Over the previous two months, iPhone customers have proven a permanent curiosity in including these helpful shortcuts to their dwelling screens as properly. Because the ecosystem continues to develop on Apple units, builders have the chance to establish revolutionary methods to satisfy this new shopper demand and doubtlessly obtain better engagement through elevated homescreen actual property.

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