At the same time as shopper curiosity in e-commerce retailers reminiscent of Amazon and Want surged this 12 months as a result of COVID-19 pandemic, consumers are nonetheless turning to acquainted model title brick-and-mortar retailers. Based on Sensor Tower’s newest report on cell retail traits, accessible now, the highest B&M apps in the USA noticed their installs develop robustly within the first three quarters of 2020 by 27 p.c year-over-year. That is almost double the expansion skilled by on-line retailers, which noticed their app installs improve 14 p.c over the identical interval.

Each classes of outlets skilled extra development from 2019 to 2020 than between the identical durations in 2018 to 2019. B&M retail apps noticed 9 p.c development between the primary three quarters of 2018 and the identical interval in 2019, whereas on-line retail app downloads noticed a 6 p.c decline Y/Y between the identical durations.

In the first three quarters of 2020, the top U.S. B&M apps grew 27% year-over-year, while online retail apps grew 14% year-over-year

High Brick-and-Mortar Retail Apps within the U.S.

The 5 most-downloaded B&M retail apps within the U.S. noticed greater than 46 million installs from January to September of this 12 months. That is roughly 38 p.c larger than the 33.3 million the highest 5 apps on this class noticed throughout the identical interval in 2019.

This cohort of apps consists of manufacturers reminiscent of Walmart, Goal, Sam’s Membership, Nike, Walgreens, and The Residence Depot, reflecting the general upward pattern in installs for the Retail Warehouse and Residence Enchancment subcategories. Within the six months since COVID-19 first triggered lockdowns throughout the U.S., Retail Warehouse apps noticed their installs develop greater than 100% above pre-COVID-19 ranges, a lot larger than the everyday 30 p.c elevate seen throughout the vacation procuring season. Downloads within the Residence Enchancment class grew 48 proportion factors when in comparison with the identical interval.

E-commerce Numbers Stay Excessive

Though the highest B&M retail apps noticed extra development than their e-commerce counterparts, the latter nonetheless had extra general downloads. Based on Sensor Tower’s retail report, the highest B&M retail apps reached 123 million installs within the U.S. throughout the first three quarters of the 12 months. The highest e-commerce retail apps grew from 162 million to 186 million installs.

Although the top online retail apps had more overall downloads, the top B&M apps experienced more year-over-year growth in 2020

Accelerated Progress

Extra apps than ever are launching within the procuring class throughout U.S. app shops from each nationwide manufacturers in addition to small companies, with releases up 52 p.c Y/Y in March to September of this 12 months. Sensor Tower’s new report illustrates how cell retail has modified this 12 months and what thriving apps are doing to adapt efficiently.

For extra insights, in addition to our newest evaluation of retail app utilization, obtain the report in PDF type beneath:
Download Sensor Tower's Mobile Retail Trends Fall 2020 Report