By Andrew Ahn, Product Manager, Google Play App Safety

At Google Play, we intend to promote an environment of risk-free, appealing, helpful, as well as amusing applications utilized as well as enjoyed by billions of Android customers worldwide. That’s why we frequently upgrade as well as modify our Google Play Developer Policies as well as Developer Distribution Agreement, describing the limits of application web content as well as performances enabled on the system, in addition to offering newest support on exactly how designers can advertise as well as generate income from applications.

In current initiatives in examining applications for plan conformity on Google Play we determined some usual errors as well as offenses that designers make, as well as we’re sharing these with the designer neighborhood with ideas as well as overviews on exactly how to prevent them, reducing the threats of applications as well as designer accounts being put on hold for breaking our plans.

Links that take customers back to various other applications on the Play Store

One of one of the most usual errors we see are applications that have switches as well as food selections that connect bent on the Play Store — either to applications by the very same designer, or various other applications that might be connected with the designer, however not being clear that these are advertisements or advertising web links. Without this quality, applications might obtain applied for having actually deceitful / camouflaged advertisements. One of the methods to stay clear of such errors is by clearly calling these out by identifying the switches as well as web links as ‘More Apps’, ‘More Games’, ‘Explore’, ‘Check out our other apps’, etc.

Example of app content that link out to app listing on Play

Example of application web content that connect bent on application listing on Play

Spammy application summaries

Another error we often observe is where designers ‘stuff’ key words in the application summary in expect much better discoverability as well as position versus specific key words as well as expressions. Text obstructs or provides which contain recurring or unconnected key words or recommendations break our Store Listing as well as Promotion plan. Writing a clear application summary meant as well as enhanced for customer’s readability as well as understanding is just one of the very best methods to prevent this offense.



Watch this video clip to find out exactly how to stay clear of spammy shop listings as well as initiatives to unnaturally improve application presence.

Abandoned as well as busted applications

There are applications that have actually been released by the designers a very long time earlier, as well as are no more being preserved. Abandoned as well as unmaintained applications frequently develop customer experience concerns — busted application performance, for instance. Not just are such applications in danger of obtaining a reduced celebrity score as well as adverse customer testimonials, they will certainly likewise be flagged as going against the minimal performance plan. To reduce the adverse influence to the designer online reputation as well as application enforcement, think about unpublishing such applications from the Play Store. Note the upgraded unpublish activity won’t influence existing customers that currently mounted the application, as well as designers can constantly pick to re-publish them after attending to the busted experiences.

Example of an abandoned app that provides a broken app experience

Example of a deserted application that supplies a busted application experience

Apps vs. Webview

Lastly, we observe a huge quantity of application entries that are simply webviews of existing internet sites. Most of these applications are sent with a key objective of driving website traffic as opposed to offering appealing application experiences to Android customers. Such applications are thought about webview spam, as well as are eliminated from Play. Instead, think about analyzing what customers can do or do much better with the application than in an internet experience as well as execute pertinent attributes as well as performances that improve the customer experience.

Example of webview without any app functionality

Example of a webview with no application performance

While the above are just one of one of the most constant errors, see to it to keep up to day with the most recent plans by checking out the Play Developer Policy Center. Check out Google Play Academy’s Policy training, including our brand-new Spam training courses, as well as view our Play PolicyBytes video clips to get more information regarding current plan updates.