Netflix hosted StreamFest this previous weekend, a free trial of its platform in India that led to a surge of first-time adoption of its cell app there. Between December 5 and 6, the Netflix cell app reached roughly 3.6 million installs globally, up 200 % from the earlier weekend, preliminary Sensor Tower Store Intelligence estimates present.
Netflix’s StreamFest Experiment
Netflix’s installs in November remained comparatively flat from October throughout each app shops worldwide. Thanks to StreamFest, December is off to a supercharged begin for the video-streaming service on cell.
First-time installs lept 190 % from roughly 551,000 on December 1 to about 1.6 million installs on December 2 because of an uptick of downloads from customers in India. In the primary six days of December, the app has seen almost 9 million installs globally, greater than half of the 16.7 million first-time worldwide installs it noticed in November.
While the StreamFest occasion boosted Netflix’s installs in India, it stays to be seen if its advertising and marketing efforts will result in a knock-on impact of continued curiosity from that market. To date, the app has seen a bit greater than 59 million installs in India, and it’s clear that Netflix is hoping to seize extra of this viewers as adoption of the app by first-time customers is slowing in different key markets.
Disney+ Celebrates Its Anniversary with a New Record
Netflix isn’t the one streaming service broadening its attain in quest of a wider viewers. Disney+ celebrated its one-year anniversary in November by rolling out in a handful of recent markets.
On November 17, Disney’s subscription video-on-demand service grew to become accessible in Mexico, Argentina, Brazil, Colombia, and different Latin American markets. This resulted in almost 25 million installs globally in November, about 5 instances its almost 5 million installs in October. Thanks to this surge of recent customers, November grew to become the app’s greatest month ever for downloads, surpassing the 23 million installs it noticed throughout its launch month of November 2019.
With Discovery+ launching on January 4 and a global rollout for Paramount+ deliberate for 2021, the streaming video area will proceed to turn out to be much more crowded with varied bespoke choices. Contenders within the area will now need to compete not solely with Netflix and Disney+, but in addition Hulu, Amazon Prime Video, Peacock, and HBO Max. As new providers compete for his or her share of the general viewers, they may possible proceed testing methods corresponding to StreamFest to seize shopper consideration in key markets.
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