And you thought your Spotify Wrapped was a bummer.

Robinhood, a financial app popular with young investors new to the stock market, released a year-in-review data dump in December.
Credit…Jim Watson/Agence France-Presse — Getty Images

In 2020, wild fluctuations within the inventory market brought on by the pandemic turned hundreds of thousands of individuals into opportunistic traders. After shares plunged in March, skilled merchants and Nasdaq novices poured their {dollars} into buzzy tech firms like Tesla and Zoom, in addition to companies bludgeoned by Covid restrictions, together with airways, eating places and cruises.

To mirror a yr of volatility and impulsive investments, Robinhood, the favored buying and selling app that has spurred controversy by advertising itself to younger individuals, launched a year-end knowledge dump for its customers. A information launch promised that the Robinhood Recap can be a “special personalized experience that will take you through your investing journey this year — from views to trades, your most memorable investing moments, large or small, and other milestones along the way.”

Robinhood’s wrap-up — accessible to anybody who had an energetic account earlier than Dec. 15 — confirmed the shares customers bought, dividends and curiosity earned, which inventory of their portfolio they clicked on essentially the most and different knowledge.

Some individuals praised the recap’s aesthetic and mentioned they loved discovering out how early they have been to undertake Robinhood. “We’ve been delighted to hear from many customers who enjoyed taking a look back at their year in investing, from saving screenshots of their recaps to sharing on social media,” an organization spokesman wrote in an e mail.

Robinhood is one in all a number of widespread client apps to embrace shareable, data-driven year-in-review lists, like Spotify Wrapped, a recap of the upbeat or fittingly miserable songs individuals listened to in 2020, and Strava’s Year in Sport, which enumerates the miles its customers ran and cycled. These packages use upbeat language and interesting graphic design to encourage their customers to share them on social media.

But for most individuals, private monetary choices aren’t as readily shareable as, say, their most-played artist of the yr. They’re inherently personal.

Kareem Rahma, 34, a comic and entrepreneur, wrote in an e mail that he would “never share this information publicly as it is much more sensitive than my listening habits on Spotify.”

Still, loads of individuals posted display screen photographs of their recap on social media. Many have been struck by how usually they checked the worth of explicit shares.

“Tesla just in general has been growing like crazy, and obviously their stock has taken off, so it was kind of funny how apparently often I checked up with it,” mentioned Eric Milligan, an info technologist.

Jordan Bishop, 29, was additionally stunned by that slide in his recap. “Before you know it, you’ve checked it 10 times in a day, and it’s giving you a little dopamine boost every time,” he mentioned.

“Robinhood wrapped made me realize I was very obsessed over every dollar up or down in the market and it was just very unhealthy,” Rajat Kamboj, a 20-year-old school pupil, wrote in an e mail. His recap advised him that he’d checked the worth of his Tesla inventory 18,656 occasions in 2020, averaging greater than 50 occasions per day. (“You’re just a little attached,” his recap learn.)

“As a self-directed brokerage, we do not give investment advice,” a Robinhood spokesman mentioned in a press release. “The goal with Robinhood Recap was to celebrate milestones and give people a broader view on their activity over the year, helping them frame their behavior over the long term.”

The recap turned a meme on the acerbic finance-focused subreddit WallStreetBets; one consumer created a parodic model of a recap submit, revealing in depth losses. (“You made some risky calls…”)

“This year included an unprecedented surge in retail investing,” the Robinhood spokesman wrote. “We welcomed millions of new customers to Robinhood, about half of whom were investing for the first time. With Robinhood Recap, we sought to remind both new and longtime customers about their investing journey.”

Robinhood added three million customers this yr, bringing its complete to 13 million. The app has grow to be a favourite of younger and inexperienced traders, enticed by no-fee buying and selling, affords of free shares and a fascinating consumer interface that makes use of what a New York Times report in July described because the “Silicon Valley playbook of behavioral nudges and push notifications.”

The Times article acknowledged that Robinhood’s customers commerce dangerous merchandise at a sooner tempo than purchasers of main brokerage companies; for instance, Robinhood customers purchased and offered 88 occasions as many dangerous choices contracts as Charles Schwab purchasers did.

Several individuals mentioned that the recap appears to suit into the corporate’s broader technique of positioning itself as a life-style expertise, somewhat than simply one other boring buying and selling platform, so as to enchantment to traders who’re much less refined.

“Their bright and colorful U.I., the ease of access to opening margin accounts and access to options, and now Robinhood Recap give me an idea that they’re trying to appeal to younger people,” Luke Thornburg, 19, wrote in an e mail. “These younger people who are generally inexperienced and more risk-tolerant might choose Robinhood because of these things.” He mentioned that he had misplaced cash on dangerous choices buying and selling when he first started utilizing the app.

“Spotify seems to be the clear kind of comparison there,” mentioned Mr. Bishop, the founding father of a private finance web site targeted on air journey. “I just find it fascinating, and a little dangerous, how, you know, personal finance and social media are blending together in this way.”

Gina Fuchs, 24, a neighborhood coordinator for a nonprofit coding camp for younger ladies, wrote in an e mail: “The app does a great job of being accessible to small traders or people who are dipping their toes into the stock world (me!) and for that reason is attractive to millennials. If the data was more creatively captured, it would have been an interesting feature for them.”


Earlier this year, The New York Times described Robinhood’s user interface as adhering to the “Silicon Valley playbook of behavioral nudges and push notifications.”

Though this yr has been good for Robinhood from a enterprise perspective — a $200 million funding spherical in August boosted its valuation from $8.6 billion to $11.2 billion — the corporate has additionally confronted intense scrutiny for its practices.

In June, after a 20-year-old consumer killed himself after erroneously believing that he had a detrimental steadiness of $730,000 on the app, Robinhood confronted a spherical of vital press, revolving across the app’s enchantment amongst younger, inexperienced traders.

Last week, the Securities and Exchange Commission charged the corporate with “misleading customers about revenue sources,” citing “repeated misstatements that failed to disclose the firm’s receipt of payments from trading firms for routing customer orders to them.” Robinhood agreed to pay a $65 million effective. And on Wednesday, Bloomberg News reported {that a} grievance filed in San Francisco in opposition to Robinhood Financial may grow to be a class-action lawsuit.

“The settlement relates to historical practices that do not reflect Robinhood today,” Dan Gallagher, Robinhood’s chief authorized officer, mentioned in a press release. “We recognize the responsibility that comes with having helped millions of investors make their first investments, and we’re committed to continuing to evolve Robinhood as we grow to meet our customers’ needs.”

Brett Robinson, a 28-year-old who works in movie improvement, noticed the recap as a cultural artifact of late capitalism. “It inadvertently reminded me of the truism ‘If something’s free, you’re the product,’” he wrote in an e mail. “Of course Robinhood’s more interested in our engagement than any of my piddly returns.”