With subjects like Covid-19, the Black Lives Matter motion and the general rising consciousness for aware consumption dominating the headlines, 2020 was clearly a 12 months of lasting change for the worldwide denim business. The Rivet editorial workforce was right here to cowl all of it.
From the business’s pivot to non-public safety tools, upcyling and resale, to denim’s function in creating constructive social change, right here’s a have a look at a number of the Rivet workers’s favourite tales from 2020.
Pantone’s 2020 Color of the Year Should Bode Well for Denim
When Pantone named Classic Blue the 2020 Color of the Year final December, denim heads required no reason why the assured, calm and enduring hue deserved the excellence.
Why Denim Experts Say Function Will Trump Fashion within the Near Future
During one of many solely in-person business occasions to happen in 2020, Rivet 50 honorees met at Bluezone to debate the way forward for denim style. Though the complete impact of Covid-19 was then unknown, many already anticipated a better emphasis on utility and safety.
Italy’s Denim Sector Is at a Standstill, But its People Remain Hopeful
As the U.S. started to see retailer closures and shelter-in-place insurance policies roll out throughout the nation in March, Italy was deep into its coronavirus nightmare. People from Italy’s denim business, nonetheless, remained hopeful that the disaster would result in a extra sustainable, accountable and kinder future.
Denim Industry Opts for Less Waste, More Substance in Their Marketing Strategies
Even earlier than the pandemic, firms sought methods to scale back packaging, plastic and paper used for occasions and promotional supplies—steps that complemented their ever-growing roster of sustainable product traces.
Slideshow: How Denim Retailers Shut Down in New York City
New York City’s SoHo neighborhood, well-known for its forged iron facades, glass sidewalks and premium denim retailers, represented the dire state of retail this spring when town grew to become the epicenter of the pandemic.
Quarantine Style: What the Denim Industry Is Wearing at Home
From Milan to New York City, classic denims, chambray shirts and indigo knits had been among the many go-to objects people within the denim enterprise wore whereas they adjusted to their work-from-home life.
Face Masks: Get the Lowdown on Fashion’s New Product Category
Among the sudden twist and turns of 2020 is the mainstreaming of face masks within the Western a part of the world. Manufacturing for medical and non-medical masks swept throughout the worldwide business starting in March as firms like Prada, Mother Denim, Gucci, Citizens of Humanity and extra halted common manufacturing or shifted their assets to supply masks for Covid-19 first responders and most of the people.
West Coast Way: Is California the Sustainable Fashion Capital of the U.S.?
The Golden State’s legacy of environmental safety runs deep, and for the designers who dwell there, sustainability isn’t only a buzzword, it’s an crucial.
Denim Executives Map Out What’s Next for the Industry
From Mavi to Boyish, the unprecedented occasions of 2020 drove executives to recalibrate their outlook for the denim business.
Amsterdam’s Denim Scene is Still Kicking, But With a More Local Flavor
The cancellation of Kingpins Amsterdam, arguably the denim business’s premier occasion, was compounded by the truth that Amsterdam—for the primary time in a very long time—as soon as once more belongs to locals as a substitute of vacationers.
Fashion Brands Respond to Black Lives Matter Protests by Fundraising, Pledges for Change
The visceral response to the killing of George Floyd and others victims of police brutality drove some style organizations, denim manufacturers and streetwear designers to look at how they will help foster racial equality and social justice inside their very own firms and past.
These Are Your New Favorite Jeans, According to Your Zodiac Sign
With many look to mysticism to information them in moments of stress and uncertainty, astrology grew to become the most popular advertising and marketing software firms used to attach with customers in 2020.
Past Meets Future: Discovering the Upside of Upcycling Denim
Whether it’s a mindset compelled by monetary restraints, real concern for the setting or the results of spending lengthy stretches of time indoors revaluating possessions, manufacturers and retailers are anticipating a post-pandemic client who will wish to store much less and store smarter. This new mindset is a chance for denim designers to tee up upcycled denim as a rags-to-riches story. Denim, in any case, is usually an entry level for designers all in favour of upcycled style.
Does Denim Still Have a Role to Play in Protest Culture Today?
Denim is now not rooted in a rejection of social norms—it’s about democratizing style and making its wearers really feel as in the event that they belong.
Where Are They Now? Denim Industry Shares Progress of Ellen MacArthur’s Jeans Redesign
The success tales of the Ellen MacArthur’s Jeans Redesign members made a robust case for different firms getting on board.
Thrifted Denim Is a Win-Win for Consumers, Resale Sites and the Planet
Online marketplaces for pre-owned style are the digital counterparts to conventional thrift retailers. As customers develop into extra aware in regards to the setting and their wallets, websites like Depop, Poshmark, ThredUp and The Real Real are go-to sources to search out their subsequent denim deal.
Trim Suppliers Introduce a New Level of Conscious Creativity
Whereas a brand new season is often a time for trim producers to introduce novelties that spark concepts and creativity, trim makers in 2020 anticipated to see a better demand for timeless and sustainable designs—qualities that can resonate with the post-pandemic client.
Class Act: A Look Inside FIDM’s Industry-Led Denim Course
The Fashion Institute of Design and Merchandising (FIDM) is thought for its excessive profile alums. But over the previous three years, FIDM has been incubating considered one of style training’s most specialised superior examine packages—and it facilities round a singular, iconic materials.
How the UN’s Sustainable Development Goals Became Denim’s Instrument of Change
The denim sector has embraced the SDGs as an instrument of change amid rising discourse in regards to the hurt and air pollution generated by the manufacturing of garments, at the same time as some observers query if progress is stalling or if the targets go far sufficient—two criticisms style companies aren’t any stranger to. Their adoption wasn’t quick. Nor does it stay full.
Denim as an Ally: How the Industry Is Taking Steps to Right Its Wrongs
Considering all of the Black neighborhood’s contributions to style, in 2020 it grew to become particularly problematic for a model to remain silent on a dialog surrounding a gaggle from which it advantages—and upon which it was constructed.