Ohio is touting its decrease price of residing in billboards throughout Seattle (GeekWire Photo / Beth Sylves)

Hey, Seattle: The Buckeye state is coming to your jobs.

JobsOhio, the financial growth company of the midwestern state, is working a collection of billboards all through Seattle touting the advantages of residing in a spot the place one can “actually save for a rainy day.”

The GeekWire group noticed the billboards within the Magnolia and Queen Anne neighborhoods — two enclaves populated with 1000’s of tech staff that border main tech campuses (Expedia, Facebook and Amazon). Of course, these tech campuses are largely vacant lately — so it’s unclear what number of motorists are literally seeing the billboards.

Even so, the marketing campaign is an element of a bigger effort by Ohio and different states to tout their attributes at a time when the worldwide pandemic has radically altered the place and the way individuals work, particularly cell tech staff. With these work patterns shifting, Ohio and different states are hoping to capitalize.

At a latest JobsOhio board assembly, the company famous that it’s trying to “drive awareness in a bold manner” and leverage optimistic response to Ohio Gov. Mike DeWine’s response to COVID-19. The marketing campaign — dubbed “Ohio is for Leaders” — is essentially focusing on coastal cities like San Francisco, Los Angeles, New York and Boston.

Part of Ohio’s advert marketing campaign. (Via JobsOhio)

Not a day goes by with out one other story in regards to the so-called Silicon Valley exodus — together with a chunk in Axios at present titled “The Rebellion Against Silicon Valley” citing knowledge that 89,000 households have reportedly left San Francisco for the reason that pandemic hit. The heat climates of Miami and Austin have emerged as favourite locations for a lot of tech staff, however Seattle additionally has benefitted from the latest migration.

Last yr, GeekWire reported that Tanium — a cybersecurity firm valued at $9 billion — moved its headquarters from the San Francisco Bay Area to Kirkland, Wash. At the time of the transfer, Tanium CEO Orion Hindawi bluntly advised us: “San Francisco is not the city it was 20 years ago.”

And knowledge signifies that Seattle is probably not dropping as many tech jobs as Silicon Valley. Employee migration knowledge from LinkedIn exhibits that Seattle added 2.2 tech staff for each one employee that left, from March to October of final yr. That’s barely under the two.5 quantity recorded in 2019. The report additionally discovered that the variety of individuals transferring from the Bay Area to Seattle elevated 28% year-over-year from March to October.

However, a separate evaluation from U-Haul launched earlier this month discovered that Washington noticed a precipitous drop in migration into the state, falling from fifth to thirty sixth in 2020. Ohio, alternatively, jumped three spots to No. 4 when measuring the variety of one-way U-Haul vehicles getting into a state versus leaving. Tennessee, Texas and Arizona rounded out the highest 5, whereas California ranked final.

Ohio is actually a less expensive place to stay than western Washington. However, there are different components at play — and we’re not speaking in regards to the climate. As one instance, Ohio levies a state revenue tax, whereas Washington state doesn’t.


Plugging Seattle and Columbus, Ohio right into a cost-of-living calculator exhibits some fascinating outcomes. The general price of residing in Columbus is 4% decrease than Seattle, in keeping with the SensibleAsset calculator.

Not surprisingly, housing prices are 18% greater and meals prices are 13% greater in Seattle. However, the tax prices are 29% greater in Ohio’s state capital. Meanwhile, NerdWallet’s cost-of-living evaluation exhibits that Columbus is 43% cheaper than Seattle, nevertheless it doesn’t consider state and native taxes.

In an announcement to GeekWire, JobsOhio CEO J.P. Nauseef touted Ohio’s housing prices, tax construction, shorter commutes and “abundance of friendly neighbors.” He added that Ohio’s “door is open and welcoming.”

“Ohio provides just the right mix of business opportunity and affordability,” he mentioned.

This is just not the primary time that financial growth whizzes have focused Seattle tech staff. In 2017, the City of Calgary displayed a large billboard subsequent to Amazon’s campus within the South Lake Union neighborhood, hoping to win consideration as a vacation spot for the corporate’s second headquarters.