Sensor Tower is proud to announce the discharge of our newest Data Digest, overlaying the fourth quarter and full 12 months of 2020. This intensive report investigates world cell app ecosystem developments and is free to obtain.

Among the matters explored within the report is the influence of COVID-19, which was felt throughout the cell app economic system in 2020, resulting in record-breaking numbers at each the shop and class degree. In complete, downloads reached 143 billion throughout the App Store and Google Play globally, up 23.8 p.c from 2019.

In addition to final 12 months’s most vital app-related matters, the report digs into which apps, video games, and publishers drove this outstanding development—and the way the app ecosystem will proceed to evolve because the world hopefully experiences a reversion to regular in 2021. Plus, we break down the unprecedented success of the Business class, led by the rise of Zoom following worldwide workplace and college closures, in addition to how cell video games reached report obtain and income highs, and the sluggish restoration of journey apps amid a troublesome 12 months.

Chart showing overall worldwide app downloads for Q3 2020 in the App Store and Google Play

See the most recent evaluation from the Sensor Tower Store Intelligence platform. This report additionally contains:

  • Rankings of high apps, video games, and publishers on the App Store and Google Play throughout This fall and full-year 2020.
  • Analysis of the highest classes throughout each app shops, plus their year-over-year development.
  • Special 2020 year-end evaluation on profitable new apps and publishers.
  • A breakdown of high apps and publishers in Europe.

Download the report, in PDF type, beneath:

Download Sensor Tower's Q4 2020 Data Digest

To be taught extra about Store Intelligence and the way our industry-leading knowledge can elevate your cell advertising and marketing efforts, schedule a demo in the present day.