By Steve Holland
WASHINGTON (Reuters) – When U.S. President Joe Biden seems for a CBS interview this Super Bowl Sunday, he shall be following a latest White House custom of utilizing the nation’s most-watched sporting occasion to achieve a nationwide viewers within the tens of tens of millions.
Presidents have used the annual National Football League championship recreation to attempt to promote a picture of being somebody that viewers wish to have a beer with – or in teetotaler Biden’s case, a bowl of ice cream.
“CBS Evening News” anchor Norah O’Donnell, a former White House correspondent, will interview Biden, with excerpts to air on Friday and the entire session to be proven within the 4 p.m. EST hour on Sunday. CBS is broadcasting the Super Bowl this 12 months, with the sport beginning round 6:30 p.m. EST.
Biden, identified to be a Philadelphia Eagles fan, has given no indication of which staff he shall be cheering on within the showdown between the defending champion Kansas City Chiefs and the Tampa Bay Buccaneers.
Last 12 months’s recreation, 2020’s single most-viewed U.S. tv occasion, was watched by an estimated 99.9 million folks – a clue to how many individuals Biden may attain to advertise his $1.9 trillion coronavirus stimulus bundle and supply his first expansive views on any variety of home and international subjects.
“It’s an audience that is not just going to be the true believers,” mentioned Thomas Alan Schwartz, a presidential scholar at Vanderbilt University.
“The Super Bowl is one of the secular national holidays we have that tends to promote unity, the idea being that we all like watching the game. It’s an opportunity to hit an audience that he would otherwise have a hard time finding,” he mentioned.
Presidents up to now have joined within the festivities by calling the coach of the victorious staff. In 1972, famous soccer fan Richard Nixon referred to as Miami Dolphins Coach Don Shula earlier than the Super Bowl to recommend a go play he may attempt in opposition to the Dallas Cowboys.
George W. Bush started the custom of an interview across the Super Bowl, showing with CBS lead commentator Jim Nantz in 2004 for a light-weight interview largely in regards to the recreation.
“I think it’s going to be a very close contest, but what the heck do I know? I’m just the president,” Bush mentioned.
More latest interviews have been extra severe. Democratic President Barack Obama was grilled in 2013 by then-Fox News Channel commentator Bill O’Reilly (NASDAQ:) in regards to the rocky rollout of the web site for his Obamacare healthcare plan and the militant assault on the U.S. compound in Benghazi, Libya.
In 2019, then-President Donald Trump granted an interview to CBS’ “Face the Nation” as a part of the run-up to the sport and talked about his variations with the U.S. intelligence group.
He skipped a Super Bowl interview final 12 months.
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