Fred Segal, whose identify is well-known from the purple, white and blue lettered signal of the well-known Los Angeles retailer he based, died on Thursday. He was 87.
The trigger was issues from a stroke, in response to a consultant of the model. He is survived by a big household, together with his spouse, 5 kids, 10 grandchildren and even two great-grandchildren. Many of them are additionally concerned in retail.
“To the very end, he inspired us to never give up. He will be forever loved and celebrated,” an announcement from the household reads. “He was a true artist who dedicated his life to evolving as a human being in every aspect. He challenged us to expand our minds and our hearts, to go deeper and to do better. He was an innovator, a forward thinker, a rule breaker, a mentor to so many, such a lover of life and a humanitarian. Anyone who knew him, felt his powerful energy. He worked his whole life to have self love and to teach all of us to love one another.”
Born in 1933, Segal in 1961 opened his eponymous retailer in L.A.’s West Hollywood, in a 300 sq. foot house with a listing of just about solely denim. The denims bought for the then unprecedented value of $19.95, making him the primary to to market premium denim. His “denim bar,” as he referred to as it, was a revolutionary idea for the time. As the shop grew in recognition, so did the dimensions and Segal finally began asking staff to handle their very own areas inside the shop because it expanded, main him to pioneer the “shop-in-shop” model of retail.
Numerous influential retailers had shops in his advanced, which was an epicenter of LA cool, together with Ron Herman and Ron Robinson. The patrons in shops there helped domesticate the L.A. look, discovering such vogue and sweetness manufacturers as Hard Candy, Trina Turk and Juicy Couture. Fred Segal on Melrose grew to become a world cease for cool spotters and its restaurant, Mauro’s, a spot to see and be seen for Hollywood celebs together with Leonardo DiCaprio and Tobey Maguire. He expanded to a Santa Monica location, the place shops corresponding to Jeannine Braden’s Fred Segal Flair helped outline SoCal’s high-low look.
Fred Segal grew to become synonymous with L.A. model, name-checked in movies corresponding to “Clueless,” “Legally Blonde” and “Less Than Zero,” and the de-facto wardrobe division for such influential TV exhibits as “Melrose Place” and “Friends,” exporting the L.A. informal look via popular culture.
The retailer was standard with locals and a favourite of celebrities all through the 2000s, when paparazzi would wait exterior.
Segal labored in attire most of his life. After graduating from the University of California, Los Angeles, he labored at now-defunct HIS Sportswear and rose to be a gross sales supervisor. But by the early Nineteen Sixties, he had his personal concepts, like a fashion-driven denims line that might pull greater than the $3 going fee for a pair on the time.
“I called my boss who was in New York,” Segal advised WWD in an earlier interview. “It’s midnight there and he got so mad, he said, ‘Go do it yourself.’ So I did.”
Segal and his household maintained possession of the model’s mental property till 2012, when he bought the licensing rights and all mental property to Sandow Media. But the bodily retailer on Melrose Ave. that began all of it was bought in 2000 to Bud Brown, Segal’s longtime insurance coverage dealer. When Fred Segal in 2017 moved from the Melrose location to a brand new flagship on Sunset Blvd., the possession of the bodily retailer and the basic Fred Segal signage exterior brought on a protracted authorized combat over it. It was solely final summer season that the signage was eliminated.
Although Sandow stated upon its buy of the Fred Segal IP that it was making a long-term dedication to the model, it didn’t final. Licensing firm Global Icons took over possession of the model in 2019. The firm has since closed a number of worldwide Fred Segal areas, however is ready to open a brand new flagship in Las Vegas.
Jeff Lotman, the present chief government officer and proprietor of Fred Segal stated this of the model’s legacy:
“We are deeply saddened by the passing of our founder and original curator of cool, Fred Segal, who created a retail scene that continues to be the heart of LA pop culture…His forward-thinking concept continues to discover and support up-and-coming designers,” Lotman stated. “We’ll continue to honor Fred’s legacy by always offering an unparalleled retail experience, searching out new brands, bringing LA style and culture to people around the world, and loving one another.”