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Posted by Sameer Samat, VP, Product Management

Helping programmers develop lasting companies is a core component of Google Play’s objective. We deal with companions everyday to recognize the obstacles they encounter and also assist them bring their cutting-edge concepts to life. Getting a brand-new application off the ground and also right into orbit is hard! To help their pursuit for development we give a wide series of assistance, from effective advertising devices and also workable information in the Play Console, education and learning using Play Academy, finest techniques and also believed management sources, programs such as the Indie Games Festival, Indie Corner, and also accelerator programs worldwide. We’re constantly searching for brand-new means to provide an included increase.

Starting on July 1, 2021 we are decreasing the service charge Google Play gets when a programmer markets electronic items or solutions to 15% for the initial $1M (USD) of earnings every programmer gains every year. With this adjustment, 99% of programmers around the world that sell electronic items and also solutions with Play will certainly see a 50% decrease in charges. These are funds that can assist programmers scale up at a vital stage of their development by working with even more designers, contributing to their advertising team, boosting web server capability, and also much more.

While these financial investments are most essential when programmers remain in the earlier phases of development, scaling an application doesn’t quit when a companion has actually gotten to $1M in earnings — we’ve learnt through our companions making $2M, $5M and also also $10M a year that their solutions are still on a course to self-sufficient orbit. This is why we are making this decreased charge on the initial $1M of overall earnings made every year offered to every Play programmer, despite dimension. We think this is a reasonable technique that lines up with Google’s wider objective to assist all programmers do well. We expect sharing complete information in the coming months.

As a system we do not do well unless our companions do well. Android and also Google Play have actually constantly paid attention to our programmer companions from worldwide and also we remain to take their input right into account as we develop and also run the environment. We expect seeing much more companies range to brand-new elevations on Android, and also to more conversations with our programmer neighborhood to locate brand-new means to sustain them practically and also financially as they develop their companies.