Since the primary smartphones had been put within the fingers of shoppers practically 14 years in the past, gaming has been a frontrunner in driving cell utilization and adoption. From viral hits like Angry Birds and Candy Crush to the introduction of recent and novel play types like Pokémon GO and the cross-platform engagement of Fortnite, the expansion charge of participant engagement and spend has solely skyrocketed. According to Sensor Tower knowledge, the cell video games {industry} alone is predicted to achieve $138 billion by 2025 throughout the App Store and Google Play.

In order to fulfill the wants of the ever-changing and aggressive {industry}, Sensor Tower is proud to introduce a product devoted solely to the expansion and growth of cell video games. Game Intelligence, a free addition to our enterprise Store Intelligence product, combines a few of the most compelling views from our Mobile Success Suite with a proprietary classification system that highlights essentially the most salient options of the world’s prime cell video games.

Let’s check out how Game Intelligence can supercharge your cell recreation roadmap, from growth to launch and past.

Understanding Classifications

The centerpiece to Sensor Tower’s Game Intelligence is an industry-focused classification system, constructed on our Genre Taxonomy function. Sensor Tower’s Genre Taxonomy expanded on its unique dataset to categorise the highest 20,000 cell video games on the App Store and Google play into greater than 70 sub-genres that higher describe/classify gameplay mechanics, viewers, and metagame.

In addition to those classifications, Sensor Tower has created its personal proprietary set of traits that can assist you drill down additional into the necessary qualities of a cell recreation. Discover the variations in Setting, Theme, Art Style, and Camera POV as a way to higher perceive how creative and styling decisions influence a selected recreation’s audience and resonance out there. From 2D Cartoon to 3D Realistic, Military to Lifestyle, or Sci-Fi to High Fantasy, choose one among these identifiers or develop a mixture of a number of to uncover key alternatives within the cell gaming panorama.

Game Intel Chart

Plus, alongside this launch we’ve included a brand-new Licensed IP function, which incorporates complete identifiers for a few of the most well-known leisure manufacturers which might be outstanding within the cell video games house. From Disney to Dragon Ball Z, My Little Pony to Harry Potter, your group can zero in on the properties which might be gaining buzz and resulting in success for recreation studios—and consider these properties’ potential for licensing partnerships.

All of those classifications will proceed to obtain common updates, so your group will be capable to keep on prime of the newest developments in cell video games.

Inside Product Features

While the core of Game Intelligence is powered by our detailed and context-driven classification system, the product itself brings collectively a few of the most impactful views discovered inside Store Intelligence to create a management heart on your games-focused wants. Here are a few of the frequent workflows you’ll be able to benefit from straight inside Game Intelligence:

  • Downloads and Revenue: Look into the shop efficiency charts over time for any Game Intelligence descriptor. For instance, how have downloads modified over time for MMORPG titles?
  • Market Analysis: Compare the scale of various markets for recognized recreation descriptors on a per-country foundation. How do Match-3 puzzle titles fare in India, in comparison with Germany or the United States?
  • Publisher Breakdown: Understand which publishers have developed strongholds in sure genres, settings, or IP partnerships. For instance, how a lot of a maintain does Playrix have on the Puzzle & Decorate subcategory?
  • Monetization Metrics: Measure the efficiency of any recreation descriptor by Sensor Tower’s pioneering Revenue Per Download metric. Do 3D Realistic or 3D Cartoon shooters see extra spending per set up?
  • Taxonomy Exploration: Determine market viability of a brand new and novel recreation idea by exploring the video games connected to any descriptor. Are there any Horror-themed Puzzle video games with a 2D Cartoon Art Style?
    These are only a handful of examples of the way in which that Game Intelligence could make a direct influence in your recreation growth roadmap. From product exploration to competitor evaluation and merger readiness, many alternative working teams will profit from combining key obtain and income metrics with Sensor Tower’s nuanced and industry-aligned classifications.

A Commitment to the Games Industry

Game Intel Lifestyle Image

Although there’s already lots to dive into and uncover with Game Intelligence at launch, Sensor Tower is devoted to enhancing this product over time with much more classifications and metrics which might be core to the video games {industry}. This product was shaped particularly with the needs and objectives of our Enterprise-level gaming purchasers in thoughts, in phrases they’re accustomed to.

In that spirit we’re dedicated to integrating a larger variety of our clients’ favourite knowledge views from throughout our Mobile Success Suite, so Game Intelligence will develop as a command heart for your whole video games {industry} analysis and strategic planning.
Are you curious about studying extra about Game Intelligence and the Sensor Tower Mobile Success Suite? Reach out to our gross sales group for a demo.