Fairchild StudioAlibaba Group

For manufacturers and retailers world wide, 2020 was a 12 months marked by disruption. But regardless of the worldwide pandemic, three extraordinary women-led companies proved that progress was nonetheless potential. Throughout the final 12 months, Shelley Callaghan and Susanne Pruitt of Antica Farmacista, Coral Chung of SENREVE and Amanda Baldwin of Supergoop! partnered with Alibaba to maintain pushing their firms ahead, efficiently launching in China and connecting with new world customers.

To have a good time International Women’s Day, we communicate with these inspiring leaders to know how they had been capable of navigate via final 12 months’s challenges and are main their firms not solely to outlive however thrive.

Shelley Callaghan and Susanne Pruitt

Cofounders of Antica Farmacista

Fairchild Studio:  Antica Farmacista was born out of a shared imaginative and prescient by two greatest buddies. What impressed you to start out Antica Farmacista? 

Shelley Callaghan: We have a mantra with our enterprise, which is “with every obstacle comes a new opportunity.” That’s really the place our partnership started. After Susanne’s breast most cancers prognosis, we had an awakening for what’s important in life: household, friendship and the celebration of straightforward however heightened moments. We occurred to each be at a crossroads with our careers once we had been launched to the idea of the reed diffuser and it modified our lives. At the time, environmental scent was a stale market with a restricted focus primarily on candles. Ultimately, we discovered the reed diffuser to be so progressive as to redefine the expertise. It was stunning and efficient. We knew that we had one thing particular and tangible to supply to boost all of the strange moments. Then we needed to take it a step additional and create new merchandise that would elevate the senses.

I had all the time nurtured an obsession with scent and felt that environmental perfume is such a significant part of making an environment. Home scents are extremely transportive and might encourage newfound enjoyment of acquainted areas.  We see perfume as an extension of our private model and setting.  We each beloved fostering this reference to Antica Farmacista.

“We have a mantra with our business, which is ‘with every obstacle comes a new opportunity.’” — Shelley Callaghan, cofounder, Antica Farmacista

Antica Farmacista

Antica Farmacista

Looking again, I feel we jumped into the enterprise, taking it in the future at a time and being extremely scrappy.  Neither of us imagined we’d develop into the classes we now have. Our unique mantra remains to be our north star, which definitely helped us get via 2020.

Fairchild Studio:  2020 was a tough 12 months for enterprise house owners world wide, how did you make the choice to maintain pushing forward and discovering new world markets to develop in?

Susanne Pruitt: When the pandemic first hit, we weren’t precisely certain how it will impression us or for the way lengthy. Like many companies, we determined to change into cautious and conservative and scaled again on manufacturing and bills. During the pandemic, nevertheless, we started to comprehend that we had a chance to considerably develop our world footprint by providing merchandise that improve folks’s lives at dwelling. We additionally had been capable of pivot shortly into the hand sanitizer market with a top quality, aromatic sanitizer that was not accessible out there.

Our shift to the worldwide market was swift and efficient. Our U.S. enterprise had been robust and regular since inception and our world attain had grown considerably over the previous eight years. Our publicity in Asia with Lane Crawford had been vital from 2008-2015, so our model was established in China, however we had been looking for a companion to assist us proceed to advertise our model to Chinese customers. Fortunately, in 2019 we related with Alibaba and Tmall Global and established a partnership that allowed Antica Farmacista to “reconnect” with our Chinese prospects. Our enterprise in China has actually taken off throughout 2020 and we’re enthusiastic about our future as each prior and new prospects have found our model once more within the Chinese market

Fairchild Studio:  What phrases of recommendation do you need to different feminine entrepreneurs rising their firms?

S.C. & S.P.: Over the previous 18 years, we’ve had numerous buddies and acquaintances ask us for enterprise recommendation or mentorship. The very first thing we all the time say is, “make sure you have a partner who has an area of expertise that doesn’t mimic your own but truly complements it.” It’s straightforward to get enthusiastic about beginning a enterprise with an individual who thinks such as you do or is artistic the way in which you’re. But two creatives or two strictly business-minded leaders make it exhausting to acknowledge blind spots or develop in new and progressive methods. It’s extremely vital to have one other perspective on the desk.

And for supremely sensible recommendation: “be scrappy and check again.” We use this motto ceaselessly as a result of we’ve realized that it’s straightforward to shut a door if you really feel such as you’ve performed every part you may. But ask your self, have you ever? Has each stone been turned? We suppose a few of our biggest achievements have occurred when we now have been getting ready to giving up. Just get gritty and verify once more.

Coral Chung

Founder and CEO of SENREVE

Coral Chung, Founder and CEO of SENREVE

Coral Chung, Founder and CEO of SENREVE

Fairchild Studio: The that means behind SENREVE is “sense” and “dream.” Has it all the time been a dream of yours to launch your personal enterprise?  

Coral Chung: Yes, I’ve all the time imagined that I’d begin a client model sometime. I grew up in a really entrepreneurial family and watched my dad and mom go from being teachers to constructing their varied companies. I additionally come from an entrepreneurial and creative prolonged household—a lot of my aunts and uncles began profitable companies as properly. SENREVE is all about dichotomies coexisting, and for me, it’s vital to mix the “fantasy” of getting large bold goals with the “reality” of exhausting work, perseverance, and problem-solving as a way to get a enterprise off the bottom and attain success.

Fairchild Studio: You’ve propelled the corporate to search out new progress in the course of a pandemic and right this moment, almost half of SENREVE’s enterprise is from world markets. How had been you capable of accomplish this?

C.C.: I’ve all the time had a worldwide mindset and a worldwide imaginative and prescient for SENREVE due to my very own cultural heritage and upbringing. It’s an genuine and core a part of the model versus one thing we did in response to the pandemic or different exterior elements. Navigating 2020 and the assorted macroeconomic challenges because of the pandemic was very tough as a result of one needed to shortly notice that issues had been always shifting and plenty of elements had been outdoors of the corporate’s management. I feel the primary issues we did properly was actually sticking to our core cultural values and remaining versatile, centered on innovation and creativity, and always pushed ourselves to check and iterate.



Going world at an early stage of an organization’s life is not any small feat as a result of it will increase operational complexity, creates tradition and team-building challenges, and requires localization and in some instances reinvention. You can’t simply take a normal “formula” and have a cookie-cutter technique for each area.

Fairchild Studio:  What phrases of recommendation do you need to different feminine entrepreneurs rising their firms?

C.C.: The entrepreneurial journey is essentially the most thrilling, fulfilling expertise one can undergo. But it’s additionally the toughest and most gut-wrenching at occasions. It’s actually vital to be open-minded about in search of varied views, however not take the recommendation of “experts” actually. It’s crucial to comply with your instincts, but additionally mix that with knowledge and analytical rigor. Don’t ever quit within the face of rejection, particularly in relation to societal obstacles like sexism, ageism, heightism—it’s a factor, most CEOs are over 6 ft tall—racism or every other construction that tries to predetermine feminine BIPOC founders and CEOs to fail or not begin in any respect.

Amanda Baldwin

CEO of Supergoop!

Amanda Baldwin, CEO of Supergoop

Amanda Baldwin, CEO of Supergoop!

Fairchild Studio: Supergoop! is on a mission to alter the way in which the world thinks about sunscreen. What drew you to hitch the corporate and the way are you main the corporate on this mission?

Amanda Baldwin: I’ve all the time believed in doing properly by doing good. I set a objective for myself very early on in my profession to make use of my enterprise abilities to make the world a greater place. I had an unbelievable first boss at Goldman (Sachs) who did simply that and I’ve been impressed by him ever since.

When I met Holly, the founding father of Supergoop! and realized about her mission to eradicate the pores and skin most cancers epidemic by altering the way in which the world thinks about sunscreen, it simply made sense. I’ve all the time been an enormous believer within the significance of SPF and knew my expertise in advertising and model constructing throughout the magnificence business might assist scale the enterprise and attain its mission.

“When it came to launching in China, something which was three years in the making, we knew we had to just keep pushing and we are so glad we did.”  — Amanda Baldwin, CEO, Supergoop!

Fairchild Studio: In the midst of a pandemic, you made the daring determination to go world and launch Supergoop! in China. How did you come to that call?



A.B.: A transparent mission is the best present one will be given as a frontrunner. It makes each determination way more clear. Our mission is to alter the way in which the world thinks about sunscreen, make it simpler for everybody to put on SPF each single day, and finish the epidemic of pores and skin most cancers. Our on daily basis would possibly look a bit completely different now, however the solar remains to be out and all of us nonetheless want SPF — even in winter! So when it got here to launching in China, one thing which was three years within the making, we knew we needed to simply preserve pushing and we’re so glad we did!

Fairchild Studio:  What phrases of recommendation do you’ve for different feminine entrepreneurs rising their firms?

A.B.: Be affected person and protracted on the similar time. Nothing price doing is ever straightforward, and nothing nice is ever constructed in a single day. I take on daily basis and each problem one step at a time, and that makes climbing the massive hills a lot much less intimidating. And most significantly, encompass your self with an unbelievable crew. You completely can not do it alone. It’s all in regards to the distinctive voices and numerous experience across the table- or lately the Zoom screen- and the chemistry amongst all of you. That’s crucial factor I take into consideration on daily basis.