Posted by Neethi Thomas, Dafna Gal and also Ashnil Dixit, Google Play

At Google Play, we’re devoted to providing Android designers accessibility to the biggest feasible market for your applications and also video games. Google Play currently sustains totally free and also paid applications in over 165 markets. We had actually formerly reduced minimum costs designers can establish for their items for 20 markets like India and also Brazil. Today, we’re happy to reveal that we have actually minimized the minimal cost limitation for items in 20 even more markets throughout Latin America, EMEA, and also APAC.

With these brand-new reduced limitations, you can currently establish costs in the series of 10-30 cents United States equal in the majority of these markets. These ultra-low cost factors, or “sub-dollar” costs, permit you to get to brand-new possible customers by readjusting your prices to much better show neighborhood acquiring power and also need. It likewise offers you extra versatility to establish your international prices method and also offers extra customers the possibility to appreciate monetized experiences in your applications and also video games.

The minimal cost limitation for paid applications, in-app items, and also memberships has actually been reduced in these brand-new markets: Bangladesh, Bulgaria, Bolivia, Costa Rica, Czech Republic, Denmark, Croatia, Hungary, Jordan, Kazakhstan, Lebanon, Sri Lanka, Myanmar, Pakistan, Paraguay, Romania, Serbia, Thailand, Tanzania and also Vietnam.

Additional markets where sub-dollar prices is readily available: Brazil, Chile, Colombia, Egypt, India, Indonesia, Malaysia, Mexico, Nigeria, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Turkey and also Ukraine

To readjust your costs in Google Play Console, please see our Help Center write-up. The complete checklist of cost varieties can be discovered below.


Best methods for sub-dollar prices

Since the function was presented in 2015, Android designers have actually been utilizing sub-dollar prices to broaden their paying individual base in imaginative means. Here are a couple of means you can make use of sub-dollar prices to assist expand your very own organization:

  • Try offering limited-time promos. Sub-buck prices is an excellent device to attract brand-new customers via promos, or to award dedicated customers with inexpensive advantages. For instance, to transform even more paying customers of their prominent video game Lords Mobile, designer IGG in some cases supplies unique packages for just IDR 3000 (USD 0.20) that supply 2-3x extra worth for a restricted time. Because these are special deals, it permitted them to broaden their payer base without cannibalization.
  • Offer seasonal offers. Sub-buck prices is likewise valuable for seasonal sales. Because customers recognize they have a restricted possibility to acquire these things, it makes them extra eye-catching. Combined with the affordable price, it can be an appealing deal for very first time customers. Moonton supplies uncommon skins when customers make their very first acquisition of the period in Mobile Legends, also if it’s a sub-dollar acquisition.
  • Try initial prices deals. Sub-buck prices can likewise be utilized to bring in brand-new paying customers with initial prices. For instance, you can supply customers that have actually never ever purchased an important thing at a sub-dollar cost. Developer Moonton does this, supplying customers accessibility to prominent heroes in their video game Mobile Legends: Bang Bang when they make their very first acquisition. This method aids them get to brand-new paying customers without much effect on their total video game economic climate.
  • Reward commitment. You can likewise attempt sub-dollar prices along with repeat acquisition occasions. For instance, you can supply unique perks to gamers making one acquisition a day for 7 days, without customers investing greater than they fit with.
  • Offer gacha. Sub-buck prices functions well for chance-based things, or “gacha,” which can attract brand-new customers. Users that aren’t happy to invest $5 on an important in-game thing might want to pay $0.15 to open up a depository with a possibility of locating the thing inside. By offering gacha at sub-dollar prices, numerous customers might want to pay a token quantity simply to attempt their good luck.


There are numerous means to make use of sub-dollar and also local prices and also the recommendations detailed above are simply a beginning factor. We’re thrilled to see exactly how you’ll utilize our attributes to expand your organization.