Posted by Bert de Weerd and also Tingmui Li, Google Play

When Google Play released in 2008, it was simple for designers to obtain discovered with just a few hundred applications and also video games survive on the Play Store. Fast onward to today, there are currently countless applications and also video games readily available to target markets in over 190 nations. The special possessions you supply to the Store – photos, video clip, summaries, also your application name itself – are vital to individuals choosing on what to download and install.

Google Play is significantly revealing even more of your possessions front and also facility, appearing visuals possessions and also summaries precisely Apps and also Games residence. To make certain that your shop providing possessions can assist individuals expect your in-app or in-game experience and also drive purposeful downloads, we are:

  1. Pre-introducing a plan modification for application metadata
  2. Introducing brand-new standards on Store listing sneak peek possessions

1. Pre-introduce plan modification for application metadata

Since your application title, symbol, and also programmer name are one of the most essential exploration components on your shop listing web page, we are preparing to introduce a brand-new collection of plans to maintain these components identifiable and also special, concentrating on:

  • Limiting the size of application titles to 30 personalities
  • Prohibiting key phrases that suggest shop efficiency, promo in the symbol, title and also programmer name
  • Eliminating visuals components that might misguide individuals in the application symbol

App title, symbol and also programmer name that do not satisfy the forthcoming plans will certainly not be enabled on Google Play. You can anticipate even more information concerning this plan modification, consisting of enforcement begin days, later on this year.

We suggest examining the instances of do and also don’t below and also thinking of exactly how these adjustments might influence you, so you can prepare for the upcoming plan adjustments.

Store efficiency or ranking:

Price and also marketing info:

Play programs and also visuals components that misguide individuals:

Emoticons & duplicated or consecutive unique personalities and also or spelling:

2. New standards for Store listing sneak peek possessions

We are additionally introducing brand-new shop listing sneak peek possession standards for the function graphics, screenshots, video clips, and also brief summaries you provide to display your application’s attributes and also performance. Assets that don’t satisfy our standards might be disqualified for promo and also suggestion on significant Google Play surface areas like Apps and also Games residence.

The brand-new standard for programmer provided possessions concentrate on the complying with concepts:

  • Do the sneak peek possessions precisely stand for the application or video game?
  • Do the sneak peek possessions supply sufficient info to assist individuals determine whether to mount?
  • Are the sneak peek possessions devoid of buzzwords like “free” or “best” and also rather concentrate on offering purposeful info concerning the special facets of your application or video game?
  • Are the sneak peek possessions local properly and also easy to review?

To make certain that your applications and also video games are qualified for suggestions on all surface areas on Google Play, please testimonial our brand-new shop listing standards. We’ll begin making use of these standards to educate our suggestions beginning in the 2nd fifty percent of 2021.

We wish you located both the plan pre-announcement and also sneak peek possession standard news helpful as you prepare your roadmap for the year, and also we wish you cooperate our enjoyment for a better and also interesting Play Store.