Of all the futuristic guarantees the arrival of artificial intelligence would offer the human race—breakthrough applied sciences, longer life, extra leisure time—producing cool sun shades in all probability isn’t the primary to return to thoughts. But boy are we completely happy legendary French eyewear (and extra lately, helmet) firm Bollé made the enterprise. The model simply unveiled Volt+ lens, which they invoice because the “most technologically advanced high contrast lens in the marketplace.”



The new lens was created utilizing HUE.AI, a synthetic intelligence software program that particularly focuses on optics and colour to guage 20 million totally different lens formulation combos with a view to create one which’s excessive distinction whereas additionally enhancing colour and bettering depth notion. Bollé says that, previously, the high-contrast lenses had been solely capable of make one colour actually pop, diminishing others throughout the spectrum. 

The ground-breaking lens is the most recent product born from EPIC, Bollé’s new design and know-how innovation lab in Lyon, France. “Our EPIC design center located at the foot of the Alps continues to deliver amazing results to harness the most advanced technology with the collaboration of our athletes who have an opportunity to sample and provide feedback at the foot of the world’s biggest playground,” says Tove Fritzell, director of product & innovation at Bollé. The new Volt+ lens can be added to Bollé’s line of sport and way of life sun shades for the present spring and summer time season.

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To promote the launch of the lens, Bollé rolled out a digital promoting push referred to as Rediscover Earth that invitations these within the high-contrast lens tech to see the world in a brand new method. To allow this on-line, they launched a number of Augmented Reality (AR) campaigns, which permits customers to expertise the Volt+ throughout 15 different Bollé styles, with the primary one being the “Try On” and “Try Out” AR expertise on Instagram.

“Bollé has truly established itself as an innovative, dynamic brand by using advanced tech like AI and AR,” says Matt Maher, founding father of M7 Innovations. “Now with AI, they have created a superior lens technology that users can experience through the company’s third AR campaign, demonstrating the value, success, and power of using these innovative technologies.”

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