Federal Court of Justice
Gold rabbits in court – Lindt requires to the area versus competitors

The delicious chocolate maker Lindt sees the gold-colored product packaging of its delicious chocolate Easter rabbits as a hallmark

© Hanke / Imago Images

Lindt sees the gold product packaging of its delicious chocolate Easter rabbits as a hallmark. That is why the maker is filing a claim against the competitors. The instance is currently with the BGH.

The Swiss delicious chocolate maker Lindt is filing a claim against the competitors from Confiserie Heilemann. In 2018 she had actually marketed a delicious chocolate Easter rabbit, which, like the Lindt rabbit, was covered in gold aluminum foil. Lindt saw this as an infraction of its hallmark. The initially civil us senate of the Federal Court of Justice (BGH) in Karlsruhe taken care of the claim on Thursday.

Gold as the embodiment of Lindt delicious chocolate rabbits?

The business intends to impose in court that Heilemann is not permitted to load its delicious chocolate rabbits in the very same shade as its very own effective rabbit, which has a market share of over 40 percent in Germany. Lindt was greatly effective with this prior to the Munich Regional Court. This approximated the shade gold for the ordinary customer as the embodiment of Lindt bunnies. The Higher Regional Court (OLG) saw the charm in a different way as well as rejected the claim. Lindt after that mosted likely to the BGH.

There, the administering court Thomas Koch disclosed questions concerning the choice of the greater local court in the hearing on Thursday. This had actually suggested that the acknowledgment worth was based not just on the shade, however additionally on the form of the bunny. The gold tone is not a “corporate color” for Lindt items – as holds true with Telekom’s magenta – as well as consequently cannot be thought about a brand name.

Lindt gives professional point of view

However, Lindt had actually sent a professional point of view in Munich to show that the shade was largely related to his bunny. Accordingly, greater than 70 percent of those checked automatically designated the gold tone to Lindt. Even if a specifically high degree of understanding is needed for a shade to be acknowledged as a brand name, this need to suffice according to previous BGH judgments, claimed Koch. The OLG did not describe precisely just how it involved its analysis.

How is our fair trade chocolate produced?  A report from Nicaragua

The administering court additionally questioned regarding whether this mattered below as well as whether the gold tone was also brandable. The lawful scenario altered 2 as well as a fifty percent years back, a brand-new law in the hallmark legislation makes it extra complex. The BGH needs to additionally take this right into account. A day for the statement of the judgment has actually not yet been established.