Hangry, an Indonesian cloud cooking area start-up that wishes to end up being a worldwide food and also drink business, has actually increased a $13 million Series A. The round was led by returning financier Alpha JWC Ventures, and also consisted of involvement from Atlas Pacific Capital, Salt Ventures and also Heyokha Brothers. It will certainly be made use of to enhance the variety of Hangry’s electrical outlets in Indonesia, consisting of introducing its very first dine-in dining establishments, over the following 2 years prior to it goes into various other nations.
Along with a previous round of $3 million from Alpha JWC and also Sequoia Capital’s Surge program, Hangry’s Series A brings its overall financing to $16 million. It presently runs regarding 40 cloud cooking areas in Greater Jakarta and also Bandung, 34 of which introduced in 2020. Hangry intends to increase its overall electrical outlets to greater than 120 this year, consisting of dine-in dining establishments.
Founded in 2019 by Abraham Viktor, Robin Tan and also Andreas Resha, Hangry belongs to Indonesia’s expanding cloud cooking area market. Tech titans Grab and also Gojek both run networks of cloud cooking areas that are incorporated with their food distribution solutions, while various other start-ups in the room consist of Everplate and also Yummy.
One of the primary methods Hangry establishes itself apart is by concentrating on its very own brand names, as opposed to giving cooking area centers and also solutions to dining establishments and also various other third-party customers. Hangry presently has 4 brand names, consisting of Indonesian poultry meals (Ayam Koplo) and also Japanese food (San Gyu), that set you back around 15,000 to 70,000 IDR per section (or regarding $1 to $6 USD). Its food can be gotten with Hangry’s very own application, plus GrabFood, GoFood and also ShopeeFood.
“Given that Hangry has developed an extensive cloud kitchen network across Indonesia, we naturally would have interest from other brands to leverage our networks,” president Viktor informed TechGrind. “However, our focus is to grow our brands since our brands are rapidly growing in popularity in Indonesia and require all kitchen resources that they need to realize their full potential.”
Providing food shipment assisted Hangry expand throughout COVID-19 lockdowns and also social distancing, yet in order to end up being a worldwide brand name within a years, it requires to run in several networks, he included.
“We knew that we will one day have to serve customers in all channels, including dine in,” stated Viktor. “We started the hard way, doing delivery-first business, where we faced the challenges surrounding making sure our food still tastes good when it reaches customers’ homes. Now we feel ready to serve our customers in our restaurant premises. Our dine-in concept is an expansion of everything we’ve done in delivery channels.”
In a press declaration, Alpha JWC Ventures companion Eko Kurniadi stated, “In the span of 1.5 years, [Hangry] launched multiple brands across myriad tastes and categories, and almost all of them are amongst the best sellers list with superior ratings in multiple platforms, tangible examples of product-market fit. This is only the beginning and we can already foresee their growth to be a top local F&B brand in the country.”