Lemonade provides AI-driven services, offering low cost, primary insurance coverage. They promote that claims will be processed in at little as three seconds, as properly. However, there isn’t a reside assist, so if you wish to discuss to a human, look elsewhere. Also, Lemonade isn’t supplied in all states. Read on to search out out if Lemonade is an insurer you may belief with your home whereas sticking to a price range.

With low cost, versatile insurance policies, out-of-the-box considering and modern expertise, Lemonade owners insurance coverage is for these looking for reasonably priced, hassle-free protection throughout these unsure occasions.

  • Cheap month-to-month plans
  • Fast clear service
  • Easy claims decision
  • Limited to sure states
  • No reside buyer assist

Our methodology

For this Lemonade residence insurance coverage evaluation, we in contrast the corporate’s protection, reductions, assist, accessibility, buyer satisfaction and assist utilizing the SimpleRating methodology.

We in contrast Lemonade with its opponents by analyzing our SimpleRating together with third-party reviewers, reminiscent of J.D. Power and Consumer Reports.

How does Lemonade residence insurance coverage work?

  • Lemonade provides low-cost owners insurance coverage made simple on-line.
  • Limited to a couple choose states, although excessive rankings in these states.
  • Automatic claims processing on as much as 30% of its claims.
  • Lemonade offers again to charity when sure monetary necessities are met.
  • Lemonade Insurance evaluations are largely constructive.

America’s top-rated residence insurance coverage

  • Policies beginning at simply $25/month
  • Sign up in seconds, claims paid in minutes
  • Zero trouble, zero paperwork

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Lemonade owners insurance coverage overview

What we like about Lemonade

As the latest child on the owners insurance coverage block, Lemonade has captured the eye of the world with its peer-to-peer mannequin, the one one among its type within the U.S. at current. In a P2P system, prospects are assembled into ‘peer groups’, and all of the premium cash collected right into a collective pool. When a declare is made, cash from this pool is used to pay for it. Lemonade owners insurance coverage offers us so much to love.

Cheapest month-to-month plans 

While premiums are largely depending on the kind of protection chosen and the quantity of property insured, Lemonade provides the bottom month-to-month charges beginning at solely $5 for as much as $10,000 price of non-public possessions.

Fast, clear service

Lemonade makes use of AI-powered bots to deal with most of its customer support. By utilizing the web site or cellular app, you may join a coverage in a matter of minutes and get instantaneous protection. The firm additionally strives to reside as much as its claims and is trustworthy concerning the shortcomings.

Easy claims decision

Filing insurance coverage claims and having them accepted can sometimes be fairly a trouble with conventional suppliers. Lemonade simplifies the method by immediately approving 30% of claims and paying them inside a couple of minutes. If a declare can’t be accepted by the AI bots, it’s dealt with by an expert staff.

Who is it for?

Those who want primary, low cost protection for his or her property and private possessions and repair that’s fast and environment friendly

[Read: How to Pick Your First Homeowners Insurance Policy]

Things to contemplate

Although a game-changer within the residence insurance coverage market, Lemonade will not be for everybody. Before you resolve if that is the appropriate insurance coverage supplier for you, contemplate the next downsides.

Limited to sure states

Most conventional insurance coverage suppliers can be found everywhere in the nation, however Lemonade is at present accessible to solely sure states. Although there are plans to be accessible nationwide, at current, you can not join if you don’t reside in one of many qualifying states.

Limited reside buyer assist 

Customer evaluations about Lemonade owners insurance coverage point out the problem of connecting to a reside individual when you have queries or issues that aren’t resolved by the automated bots.

Who it isn’t for

Those who reside in a state not lined by Lemonade or preferring to speak to actual individuals over chatbots.

How we analyzed 


The residence insurance coverage reductions supplied by Lemonade are nothing out of the strange. Most of those can be found with main residence insurance coverage suppliers. Some of the Lemonade reductions are:

  • Material low cost: For those that reside in a home constructed with fire-resistant supplies.
  • Fire safety low cost: For those that have hearth security tools like a fireplace extinguisher or sprinkler system of their home.
  • Protection tools low cost: For those that have hearth and burglar alarms put in of their home.
  • Gated neighborhood: For those that reside in a apartment or a gated neighborhood.


Lemonade residence insurance coverage protection leaves so much to want. The choices of dwelling protection, legal responsibility and lack of use, and private property coverages are sometimes supplied by most residence insurance coverage suppliers, however Lemonade tries to make a mark with a couple of distinctive choices.

  • Earthquake protection: If you might be in California or Arkansas, this providing covers your home towards harm from earthquakes.
  • Water backup: For damages ensuing from a sewer drain backing up into your home.
  • Extended reconstruction price: If your constructing prices exceed the unique quantity resulting from unexpected circumstances, this feature pays for the additional price.
  • Valuables protection: With this feature, you may add your precious possessions reminiscent of jewellery or musical devices price not more than $10,000 to your present coverage at an additional value.

Customer Satisfaction

The Lemonade app is highly-rated by prospects, due to the simplified course of and ease of use. In October 2020, Lemonade renters insurance coverage ranked the very best within the J.D. Power 2020 U.S. Home Insurance Study. This was the primary occasion of an Insurtech firm snatched the very best spot in a J.D. Power survey. The examine was based mostly on 5 key elements: value, course of, interplay, coverage choices and claims. Despite a couple of complaints about issue reaching a reside agent, Lemonade has fewer complaints than its opponents, in keeping with the National Association of Insurance Commissioners (NAIC).


The web site and cellular app make utilizing Lemonade residence insurance coverage a breeze, however there isn’t a in-person assist or brick-and-mortar workplace. Customer assist is dealt with by chatbots, and though there’s a telephone quantity for submitting claims, reaching an actual individual is usually laborious with Lemonade.


The simple accessibility of the web site and cellular app compensate for the absence of reside buyer assist. From getting quotes to signing up for insurance policies to submitting claims, the clever bots are able to dealing with all of it. For the youthful, tech-savvy generations, the automated, easy course of is what makes Lemonade stand out from the gang.

America’s top-rated residence insurance coverage

  • Policies beginning at simply $25/month
  • Sign up in seconds, claims paid in minutes
  • Zero trouble, zero paperwork

Lemonade residence insurance coverage vs. the competitors

There isn’t any dearth of house owners insurance coverage suppliers available on the market at the moment, and plenty of of them have nationwide protection and bundle options- two of the elements that have an effect on Lemonade’s suitability. If you want residence or renters insurance coverage from a special firm, the next are a few of Lemonade’s main opponents based mostly on availability, protection choices, and reductions.

Allstate ranks 4 out of 5 over at Consumer Reports for claims quantity, agent courtesy, well timed cost and promptness of response.

If you might be in search of discounted insurance coverage premiums, Allstate beats each different competitor. You get a welcome low cost whenever you join, and extra reductions for theft and hearth safety programs put in in your home in addition to for different security options like fire-resistant supplies or storm safety. Besides, Allstate has a number of optionally available protection plans for all the things from landscaping to business property.

Nationwide ranks a 4 out of 5 in buyer satisfaction with J.D. Power, whereas it will get a 5 out of 5 in assist and accessibility with our SimpleRating.


4.4 / 5.0

SimpleRating Nationwide 4.4

For those that need to bundle their insurance coverage insurance policies for comfort and decrease charges, Nationwide is a smart alternative. A serious, full-service supplier, Nationwide permits you to mix your owners insurance coverage with auto, pet or private insurance coverage insurance policies. If you require extra choices, reminiscent of flood and earthquake insurance coverage, alternative price protection, and even identification theft insurance coverage, Nationwide has you lined.

One of the most important suppliers of residence insurance coverage within the U.S., State Farm provides glorious, private service.

When buyer satisfaction is of chief significance to you, look no additional than State Farm — one of many largest gamers within the insurance coverage market. However, the corporate doesn’t have data on protection choices available on-line and you have to get in contact with the staff for a quote.

[Read: A Home Insurance Guide For Multigenerational Families During Covid-19]

Lemonade’s charges

Although Lemonade has charges as little as $5 a month (for renters insurance coverage), what you pay in premiums will rely largely on the type of property you might be insuring, the place you reside and the protection choices you select. However, for probably the most primary protection, Lemonade does supply the bottom charges. For occasion, for a $250,000 dwelling protection restrict, Lemonade prices $120 a month in comparison with the competitor common of $186 per thirty days

Unlike a lot of its opponents, Lemonade expenses a flat price of 25%, and as a licensed B-corp, the corporate donates unclaimed cash to charities. Customers get to decide on a charity of their alternative through the signup course of.

Lemonade web site and cellular app

The modern expertise utilized by Lemonade is its distinguishing characteristic, drawing the world’s consideration and sparing prospects the effort normally concerned in signing up for an insurance coverage coverage. Even although the corporate has no reside gross sales brokers, the extremely developed AI chatbots greater than make up for it. The software program operating these bots is designed and approved to work with out human intervention, dealing with all the things from registering new prospects, to offering quotes, to paying claims.

The Lemonade web site and app are extremely rated due to the clever expertise and ease of use. As a number one Insurtech firm, Lemonade appeals to the newer technology with instruments to avoid wasting time and maximize effectivity.

Lemonade renters and pet medical insurance

Renters insurance- Lemonade provides the bottom charges for renters insurance coverage, and though the protection choices are pretty primary, the corporate stands out with its Zero Everything characteristic. This possibility (accessible solely in some states) permits you to select a zero greenback deductible for the next price. Your price is not going to improve so long as you don’t make greater than two claims a yr. There can also be an possibility for further protection for valuables like jewellery, artwork and bicycles.

Pet health- Lemonade’s pet insurance coverage is a latest providing. It is a primary, industry-standard Accident & Illness coverage with the choice so as to add wellness protection (for routine exams, checks, and vaccines). Plans begin at $12 per thirty days.

Bundling options- At current, Lemonade has a bundling possibility for residence or renters insurance coverage with its pet coverage. Homeowners and renters with pets can save as much as 10% in premiums once they mix the 2 insurance policies.

Lemonade within the information

  • In August 2020, Insurance Journal ran an article highlighting Lemonade’s first public earnings report the place the corporate disclosed the losses suffered within the yr’s second quarter and claimed to have made progress.
  • In 2019, Forbes reported on the very best and most cost-effective locations to search out renters insurance coverage. Lemonade was hailed because the main fintech insurer in his phase. That identical yr, Forbes additionally revealed a narrative about how Lemonade is disrupting the insurance coverage {industry}.
  • In 2018, the Harvard Business School Digital Initiative revealed a report on Lemonade’s use of machine studying to rework the insurance coverage {industry}. “Viewing Lemonade as a revolution to the insurance industry, investors like SoftBank and Google Ventures backed the company with a $120 million funding,” the coed report detailed.

Too lengthy, didn’t learn?

A quick, low cost, highly-rated residence insurance coverage firm with a coronary heart, Lemonade is an effective alternative for individuals who require primary and reasonably priced owners and renters insurance coverage. Despite being one of many latest corporations on the block, Lemonade has largely constructive evaluations and handy and environment friendly expertise. What it lacks in reductions and bundle choices, it makes up with low charges and dependable service.

We welcome your suggestions on this text and would love to listen to about your expertise with the house insurance coverage corporations we advocate. Contact us at inquiries@thesimpledollar.com with feedback or questions.

The SimpleRating is a proprietary scoring metric we use to objectively examine services at The Simple Dollar.

For each evaluation, our editorial staff:

  • Identifies 5 measurable elements to check throughout every model
  • Determines the ranking standards for every side rating
  • Averages the 5 side scores to provide a single SimpleRating

Here’s a breakdown of the 5 side scores and their ranking standards for our evaluations on residence insurance coverage.

Why do some manufacturers have totally different SimpleScores on totally different pages?

To make sure the SimpleRating is as useful and correct as attainable, we developed distinctive standards for each class we examine at The Simple Dollar. Since most manufacturers supply quite a lot of monetary options, their services will rating otherwise relying on what we’re scoring on a given web page.

However, it’s additionally attainable for a similar product from the identical model to have a number of SimpleScores. For occasion, if we examine State Farm’s residence insurance coverage in keeping with our standards for the very best residence insurance coverage, it scores a 3.8 out of 5. But after we examine State Farm in keeping with the factors for the very best auto insurance coverage, it scores increased, because the options the corporate provides can fluctuate by the kind of insurance coverage.


We regarded on the variety of reductions every firm provides – extra reductions imply the next rating.

Coverage Options

We awarded increased scores to the businesses that supply extra protection choices.


We awarded increased scores to corporations with probably the most channels for buyer assist.

Customer Satisfaction

We leveraged the J.D. Power 2019 Home Insurance Satisfaction Study℠ to see how prospects rated their expertise with every firm. (If an organization wasn’t included in J.D. Power’s examine, we skipped this side and averaged the 4 remaining side scores.)


We regarded on the degree of accessibility of every firm – the extra sources they’ve the upper their rating

Reviewed by

  • Nashalie Addarich

    Nashalie Addarich

    Insurance Editor

    Nasha Addarich is an editor at The Simple Dollar and a former lawyer who focuses on residence insurance coverage, auto insurance coverage, life insurance coverage, and financial savings. She is a former contributing editor to Reviews.com.