As expertise and innovation more and more drive the worldwide economic system, understanding and navigating digital advertising and marketing has grow to be a vital throughline to shoppers. With better distractions vying for our consideration, reaching and fascinating with shoppers has grow to be more and more sophisticated. Sensor Tower has been on the forefront of understanding these challenges with best-in-class options that present at this time’s cellular builders and entrepreneurs with a aggressive edge. Now we’re getting into the subsequent stage of our mission to ship essentially the most trusted market insights by welcoming Pathmatics into the Sensor Tower household.

Founded in 2011, Santa Monica, Calif.-based Pathmatics has established itself as a pacesetter on the earth of digital promoting intelligence, with its flagship product, Pathmatics Explorer, offering deep, actionable insights throughout the digital promoting ecosystem. Pathmatics Explorer delivers wealthy information on promoting creatives, impressions, spend, and audiences, throughout show, social, video, and cellular. By combining Sensor Tower and Pathmatics, customers may have entry to distinctive insights whereas respecting client privateness and sustaining a pulse on dynamic digital developments.

“Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Today, that goal is realized as we become part of the Sensor Tower family,” mentioned Gabe Gottlieb, CEO of Pathmatics. “Pathmatics has provided insight for the ever changing digital and social media landscape and we’re thrilled to expand our global footprint with the addition of mobile app analytics to customers.”

Sensor Tower and Pathmatics will function as complementary options with a typical aim: to create higher outcomes within the digital economic system for companies and shoppers. The mixed entities will proceed to make the most of the identical trade main information science fashions, that are paired with a thoughtfully designed person panel. This panel that yields high-quality cellular person insights whereas remaining in compliance with all relevant legal guidelines and rules, and upholding excessive requirements for client privateness.

“One of the biggest challenges global brands will have will be connecting the digital dots for the consumer experience,” mentioned Alex Malafeev, CEO of Sensor Tower. To this finish, Sensor Tower has launched quite a lot of revolutionary options since its founding in 2013, together with Ad Intelligence and Usage Intelligence, which give enterprise subscribers with sturdy insights into the aggressive cellular promoting panorama and ever-changing client habits whereas adhering to trade greatest practices for privateness.

A Sign of Commitment to a Growing Space

Today’s announcement alerts an intent to leverage the strengths of Sensor Tower and Pathmatics’ respective product choices to offer the clearest path to success but for digital entrepreneurs. While the businesses will function independently in the meanwhile, each will search alternatives to deliver the companies collectively in methods which might be essentially the most optimum for patrons.

Sensor Tower’s acquisition of Pathmatics comes on the heels of a May 2020 funding within the firm by Riverwood Capital, which raised $45 million and set us on a path of fast progress to raised service the digital advertising and marketing ecosystem.

“As the global economy increasingly shifts to digital, it’s imperative that companies can understand and navigate the entire digital landscape, from mobile to web and desktop, using accurate and insightful data,” mentioned Ramesh Venugopal, Principal at Riverwood Capital. “The combination of Sensor Tower and Pathmatics presents a unique and valuable offering to customers allowing them to take advantage of a broad range of datasets with increased focus on consumer privacy and deep digital insights that leaders in every industry will need.”

For buyer enquiries relating to this information, please contact your Sensor Tower account supervisor or data@sensortower.com. Media inquiries will be directed to press@sensortower.com. Terms of the deal won’t be disclosed.

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