Certain industries had been hit tougher by the COVID-19 pandemic than others, particularly in its early days.

Small companies, together with retailers and eating places, had been negatively impacted by lockdowns and the ensuing closures. They needed to adapt shortly to outlive. If they didn’t use a lot know-how earlier than, they had been abruptly being compelled to, as so many issues shifted to digital final yr in response to the COVID-19 pandemic. For corporations like SpotOn, it was a pivotal second. 

The startup, which offers software program and funds for eating places and SMBs, needed to step as much as assist the companies it serves. Not just for their sake, however its personal.

“We really took a hard look at what was happening to our clients. And we realized we needed to pivot, just to be able to support them,” co-CEO and co-founder Matt Hyman recollects. “We had to make a decision because our revenues also were taking a big hit, just like our clients were. Rather than lay off staff or require salary deductions, we stayed true to our core values and just kept plugging away.”

All that “plugging away” has paid off. Today, SpotOn introduced it has achieved unicorn standing with a $125 million Series D funding spherical led by Andreessen Horowitz (a16z).

Existing backers DST Global, 01 Advisors, Dragoneer Investment Group and Franklin Templeton additionally participated within the financing, along with new investor Mubadala Investment Company. 

Notably, the spherical triples the corporate’s valuation to $1.875 billion in comparison with its $625 million valuation on the time of its Series C increase final September. It additionally marks San Francisco-based SpotOn’s third funding occasion since March 2020, and brings the startup’s complete funding to $328 million since its 2017 inception.

Its efforts have additionally led to spectacular progress for the corporate, which has seen its income triple since February 2020, in response to Hyman.

Put merely, SpotOn is taking over the likes of Square within the funds house. But the corporate says its providing extends past conventional cost processing and point-of-sale (POS) software program. Its platform goals to offer SMBs the power to run their companies “from building a brand to taking payments and everything in-between.” SpotOn’s aim is to be a “one-stop shop” by incorporating instruments that embody issues reminiscent of customized web site improvement, scheduling software program, advertising and marketing, appointment scheduling, overview administration, analytics and digital loyalty.

When the pandemic hit, SpotOn ramped up and rolled out 400 “new product innovations,” Hyman mentioned. It additionally did issues like waive $1.5 million in charges (it’s a SaaS enterprise, so for a number of months it waived its month-to-month payment, for instance, for its built-in restaurant administration system). It additionally acquired an organization, SeatNinja, in order that it may increase its providing.

“Because a lot of these businesses had to go digital literally overnight, we built a free website for them all,” Hyman mentioned. SpotOn additionally did issues like supply commission-free on-line ordering for eating places and helped retail retailers replace their web sites for e-commerce. “Obviously these businesses were resilient,” Hyman mentioned. “But such efforts also created a lot of loyalty.” 

Today, greater than 30,000 companies use SpotOn’s platform, in response to Hyman, with almost 8,000 of these signing on this yr. The firm expects that quantity to triple by yr’s finish.

Currently, its clients are cut up about 60% retail and 40% eating places, however the restaurant facet of its enterprise is rising quickly, in response to Hyman.

The cause for that, the corporate believes, is whereas eating places initially rushed so as to add on-line ordering for supply or curbside pickup, they quickly realized they “wanted a more affordable and more integrated solution.”

Image Credits: SpotOn co-founders Zach Hyman, Doron Friedman and Matt Hyman / SpotOn

What makes SpotOn so interesting to its clients, Hyman mentioned, is the truth that it affords an built-in platform so that companies that use it will probably save “thousands of dollars” in funds and software program charges to a number of, “à la carte” distributors. But it can also combine with different platforms if wanted.

In addition to rising its buyer base and income, SpotOn has additionally boosted its headcount to about 1,250 staff (from 850 in March of 2020). Those staff are unfold throughout its places of work in San Francisco, Chicago, Detroit, Denver, Mexico City, Mexico and Krakow, Poland.

SpotOn will not be at the moment worthwhile, which Hyman says is “by choice.”

“We could be cash flow positive technically whenever we choose to be. Right now we’re just so focused on product innovation and talent to exceed the needs of our clients,” he mentioned. “We chose the capital plan so that we could really just double down on what’s working so well.”

The new capital will go towards additional accelerating product improvement and increasing its market presence.

“We’re doubling down on our single integrated restaurant management system,” Hyman mentioned. 

The increase marks the first time that a16z has put cash within the startup, though General Partner David George informed TechCrunch he was accustomed to co-founders Matt Hyman and Zach Hyman by means of mutual associates.

George estimates that about 80% of eating places and SMBs use legacy options “that are clunky and outdated, and not very customer friendly.” The COVID-19 pandemic has led to extra of those companies looking for digital choices.

“We think we’re in the very early days in the transition [to digital], and the opportunity is massive,” he informed TechCrunch. “We believe we’re at the tipping point of a big tech replacement cycle for restaurant and small business software, and at the very early stages of this transition to modern cloud-native solutions.”

George was additionally effusive in his reward for a way SpotOn has executed over the previous 14 months.

“There are companies that build great products, and companies that can build great sales teams. And there are companies that offer really great customer service,” he mentioned. “It’s rare that you find two of those and extremely rare to find all three of those as we have in SpotOn.”