Mobile video game earnings as well as downloads rose in 2020 as the international COVID-19 pandemic saw customers around the world looking for brand-new alternatives for home entertainment amidst restricted social task. But those are simply the heading tales. Sensor Tower’s State of Mobile Gaming 2021 record takes a better check out which nations, areas, as well as categories experienced one of the most substantial development, just how brand-new fads like memberships are affecting gamer investing, as well as which markets stand to expand one of the most over the following couple of years.

Market Share

Since 2017, the United States has actually progressively raised its setting about various other nations when it involves customer investing in mobile video games, surpassing Japan in 2019 to come to be the globe’s leading market by this statistics. The U.S. share of international customer investing in video games got to an all-time high in 2014 of 28 percent. That was greater than Japan at 22 percent as well as China at 18 percent, with both nations seeing a decrease in international market share of mobile video game earnings over the last 4 years. It ought to be kept in mind, nonetheless, that Sensor Tower’s price quotes for China consist of earnings for the App Store however not third-party Android markets.

Market share for top countries by mobile game spending 2017 to 2020

Countries beyond the leading 5 have actually progressively acquired market share over the last couple of years, recommending that mobile video game authors have actually relied on less-tapped markets with greater development possibility.

Download Drivers

When it involves mobile video game downloads, India has actually come to be the only nation to get greater than 10 percent of international video game sets up considering that 2017, getting to 12 percent of all downloads, or 9.7 billion. It was adhered to by the U.S. with 7 percent of all downloads as well as Brazil with 6 percent.

Market share for top countries by mobile game downloads 2017 to 2020

Although 77 percent of mobile video game earnings in 2020 was focused amongst the 5 biggest markets, the leading 5 nations by downloads integrated for just 32 percent of installs. This shows just how obtaining individuals to invest in mobile video games stays even more difficult than brand-new customer fostering in a lot of markets.

Rising Regions

The international mobile video games market is anticipated to get to $117 billion from gamer investing throughout the App Store as well as Google Play by 2023. Southeast Asia is forecasted to be the fastest riser, with earnings expanding by 88 percent in between 2020 as well as 2023. Europe, on the other hand, is predicted to see gamer investing surge by 76 percent over the very same duration.

Mobile game revenue growth by region 2020 to 2023

While North America will certainly see a comparable rise in earnings contrasted to the international standard, fully grown video games markets like China as well as Japan will certainly see substantially slower development throughout the following 3 years–leaving out the abovementioned Southeast Asia area.


Subscriptions have actually been a vital motorist of earnings in non-gaming applications as well as business version is progressively locating its means right into video games. In 2020, 29 percent of the leading mobile titles by U.S. App Store earnings used a registration, up from simply 9 percent in 2017.

Share of the top 100 games by U.S. App Store revenue in 2020 with a subscription

Games embracing this money making choice consist of the similarity Roblox from Roblox Corporation, Clash of Clans from Supercell, as well as PUBG Mobile from Tencent. While memberships aren’t the leading in-app acquisition for the majority of these video games, nonetheless, they give an increase to the freemium version when carried out appropriately.

For much more evaluation on just how the mobile video game sector searched in 2020 as well as Q1 2021, along with a much deeper study advertising and marketing fads as well as market projections, you can download and install the full record in PDF kind listed below:

Download Sensor Tower's State of Mobile Gaming 2021 Report