Todd Dunlap has experience launching new products as well as likewise scaling firms.
In a prolonged task at Microsoft, Dunlap got the preliminary Xbox off the ground as COO of the modern technology titan’s client in addition to online division. As dealing with manager at Booking.com, Dunlap helped the taking a trip big broaden in the UNITED STATE as well as likewise Canada.
As the new Chief Executive Officer at OfferUp, Dunlap register with a 10- year-old, billion-dollar startup that has really presently established itself as a finest area for plenty of clients looking for to get or release home points in addition to large amounts far more.
OfferUp, which finishes versus Craigslist, ebay.com, Facebook in addition to different other sectors where people deal items, enhanced $120 million in 2015, acquired completing Letgo in addition to presently has 56 million clients. With 350 employees in between offices in Bellevue, Wash., in addition to Miami, OfferUp is positioned No. 9 on the GeekWire 200 listing of privately-held company.
Dunlap still sees large amounts of ability for added improvement in addition to growth. “I believe it’s limitless,” he declared. “There’s a lot of points that might be done.”
GeekWire overtook Dunlap as well as likewise OfferUp’s creator in addition to external bound Chief Executive Officer Nick Huzar, that will absolutely remain to go to the company as its new primary product cop, together with president in addition to board chair.
Maintain evaluating for our Q&A with Dunlap in addition to Huzar, changed for dimension as well as likewise top quality.
GeekWire: Why OfferUp, Todd?
Todd Dunlap: I presume it started honestly with the culture in addition to a fantastic collection of well worths that corresponded in everyone I fulfilled as well as likewise talked with. It starts with Nick in addition to the team, yet merely a genuinely great setup, which is extremely essential to me.
Clearly the product in addition to the ability of the product is substantial. The plenty of people, the worth it brings, in addition to still the opportunity, absolutely with community company, is something else. Individuals, the culture, the product, the ability– and also afterwards I’m continuously having a look at this stage in my task, are the opportunities that OfferUp takes care of matched to the capabilities or knowings that I’ve had in my past? As well as there was merely a really great match.
GeekWire: Just exactly how did your experience at Booking.com in addition to at Microsoft prep you for this task?
Dunlap: At Reserving it was a story of taking a thing that was working rather well in Europe as well as likewise making it profit the UNITED STATE and also afterwards scaling in addition to building it, starting in a temporary office with a handful of people as well as likewise increasing company to 3,500 people. It required large amounts of substantial training, focus on the product, focus on customers, focus on buddies in addition to genuinely getting that flywheel turning. I see a large amount of understanding due to the fact that experience for me to OfferUp.
PREVIOUSLY: OfferUp uses previous Booking.com dealing with manager Todd Dunlap as Chief Executive Officer
Microsoft, I consider it kind of my monitoring MBA– precisely just how to lead, simply exactly how to vary, finding simply exactly how to be trustworthy as well as likewise motoring end results with people. As well as in addition merely the Xbox experience, taking something from an idea as well as likewise corresponding. The Xbox idea had actually not been something that rated from the beginning. It took a set swings to acquire it to the aspect where we had the aid to acquire it moving. Taking a principle to a thing is satisfying, is impressive, as well as likewise tiring in addition to all those factors. Number all that points with each various other, you take a look at OfferUp in addition to where Nick in addition to team have really built a superb solution as well as likewise what the adhering to stage can be, I presume there’s a large amount of significance.
GeekWire: What industry tailwinds are aiding drive growth at OfferUp?
Nick Huzar: What’s been fascinating throughout COVID, especially at the beginning, whatever was folded. Where do you most likely to acquire workout tools or a bike? Individuals called for factors, especially people that were probably to continue to be in their residence. My den did not look like this before COVID by the way, whatever in below is from OfferUp.
It was amongst those factors where I appear like, ‘Wow, I’m probably to be listed below presently for a long time. I have really gotten to acquire home furnishings, I have really gotten to acquire all these factors.’ As well as at the time there were not a large amount of areas to go so OfferUp happened a fairly deliberate place for people to find factors they can not acquire. Already, if you take a look at supply chains to get a bike– I stayed in Greg’s [Greenlake] Cycle a couple of days back as well as likewise they declared, ‘Oh, if you want this kind of bike you’re gon na require to wait to 2023.’ Still several of those factors are fairly regular.
The different other factor that’s been kind of touching to pay attention to, as well as likewise kind of disappointing in some way, is you had people that were really damaging, that dropped their job. Sometimes we saw people really liquidating factors in their residence to get supermarket. Those are merely the tear-jerker stories that you pay attention to. I have really merely mored than delighted to see that when times are challenging for people that people do consider OfferUp as well as likewise they can benefit by finding factors in addition to getting factors at a huge quantity or offering factors they require to make ends meet. We saw a large amount of growth in 2015, a significant part of it was most absolutely COVID. And later on the different other part was we obtained our adhering to closest competitor[Letgo] That was furthermore another substantial motorist for growth.
GeekWire: What’s among one of the most noticeable product or product categories currently?
Huzar: Furnishings, No. 1. Pass on. Electronic tools, clothing, residence products. These are all big categories for us. There was a spike nevertheless, specifically in the beginning of COVID, workout devices was with the roof. All the gym closed down as well as likewise everyone looked like, ‘What are we gon na do?’ That’s presently kind of a lot more maintained, yet there was an amount of time I notified any kind of private advertising workout tools, ‘Do not likewise deal, considering that you can acquire whatever you want. It’s a suppliers market.’
GeekWire: That do you consider the rivals nowadays? Have you not totally altered Craigslist by this aspect?
Huzar: The industry opportunity is so big wherefore we’re doing. We do not all shop at Walmart today? I presume people want option. They’re probably to be reeled in to different systems for various variables. The outstanding factor, when I consider the industry today, especially when we brought Letgo right into the layer, is we do not spend a large amount of time discussing others on the marketplace. We’re merely genuinely kind of dives in addition to bounds in relation to variety over everyone else. You can still use Craigslist, you can take advantage of Nextdoor, you can take advantage of Facebook, these are different other areas people simply more than likely to. We’re the greatest standalone mobile market hand down, in addition to we’re probably to continue to be to go deep. We’re probably to continue to be to focus on getting rid of massaging as well as likewise providing worth for people. That’s all we do at all times. I presume at the end of the day, at least in my time in modern-day innovation, I find that the player that has a specific focus long-lasting frequently has a tendency to kind of acquire the lion’s share of the opportunity. Therefore my hope is that will absolutely continue to be to be OfferUp.
GeekWire: Do you identify what the full addressable market is of what you people are doing?
Huzar: That’s the million-dollar questions. We have really acquired that for one decade, in addition to it’s genuinely challenging considering that it’s not merely additional points in our homes, yet we have a large amount of shops taking advantage of OfferUp presently. You consist of all that up, it is difficult to have a superb feedback to that. I’m not specifying OfferUp is gon na aid whatever. With time we’re genuinely gon na concentrate know what’s the terrific location for us. We have really never ever before had a superb remedy for that, to be honest.
GeekWire: Inform me pertaining to anything you’re doing still when it includes security and also safety. I saw a story out of New york city last month where some young adults broke into a couple of various other young adults. Are you doing anything new to quit this type of prohibited job on the system?
Huzar: Count on as well as likewise safety– considering that we are bringing various people with each various other month-to-month– is continuously a leading worry for us. As you could recognize through previous conversations, we spend a large amount of time focusing on that. We have MeetUp Areas that we offered– we have plenty of these, in addition to we’re continuing to be to roll those out. Our goal is to equip our people to make genuinely wise, informed options. Whatever from suggesting MeetUp locations, which have a well-lit location with a web cam; positions at the end of acquisitions; real accounts– are you dealing with a real person, which once more, on a couple of various other systems, you do not likewise have that.
The goal would absolutely be to have definitely no occasions. That’s never ever before gon na more than likely take place, yet enable’s ensure we’re preparing people in the absolute best technique practical. It is a persisting factor, in addition to it’s something that we will constantly acquire.
GeekWire: Can you discuss any kind of among the backend modern-day innovation such as professional system or expert system that is improving the private experience?
Huzar: I presume a significant part of OfferUp in addition to a large amount of where we’re doing a raising variety of expert system is around … well, one, depend on fund in addition to security and also safety. That’s a huge place where we’re constantly trying to figure out as well as likewise be a whole lot extra favorable versus receptive. The different other big place is the whole expedition experience. When you open OfferUp today, everyone see a truly equivalent experience, nevertheless simply exactly how do we acquire it so it’s tailored to you? You’re seeing the whole feed in addition to search adjustment fairly dramatically in the list below year as well as likewise it’s probably to be far more tailored based upon that you are, where you are, what’s interesting in the place.
There’s furthermore a large amount of audio in our feed. I continuously use the dress circumstances: I still see use my feed. I have really never ever before obtained a dress, enable’s merely get rid of them. Today we have really acquired a large amount of rigid guidelines as well as likewise factors in place. We call for to harm those down as well as likewise have that experience be 100% driven by details clinical study. When you’re publishing an item on OfferUp, precisely just how can we continue to be to remove massaging? Possibly we suggest prices in addition to boosting photo recommendation in addition to factors like that. Those are constant areas we’re mosting likely to constantly invest.
RELATED: Review our March 2020 Q&A with Nick Huzar after the start-up landed $120 M in funding
Dunlap: As well as all I’ll consist of is that I have a great deal of listening in addition to finding before I could react to that worry capably or capably from an OfferUp perspective. In my existing context at Reservation, the silver lining is that we give millions as well as likewise plenty of options for clients when they’re looking for a location to continue to be. The issue is we give millions as well as likewise various locations that clients can have a look at when they desire to continue to be at an area. Just exactly how do we find with time as well as likewise precisely just how do we embellish product to genuinely recognize that you are as well as likewise recognize what you such as well as identify what you select? Because modification, we give you a much much better experience as well as likewise boost conversions. You’re coming– whether it’s Reserving or whether it’s OfferUp– you’re including the site with intent, as well as likewise the better we access seminar that intent the better experience it’s probably to be for you, which’s much much better for company.
GeekWire: Exactly exactly how do you strike the ground operating, Todd, as well as likewise what are the future get ready for OfferUp?
Dunlap: I’ll can be discovered in to OfferUp with a large amount of intent around what I merely specified, listening in addition to finding. Therefore I’m probably to spend a large amount of time with the teams, go deep in company, throughout the product, financials, identify the customer experience, customer journey, understand the supplier experience, the supplier journey– genuinely acquire my hands around company. Since I such as to state that I’m not bringing the Booking.com playbook to OfferUp or the Microsoft playbook to OfferUp; OfferUp needs its extremely own playbook. As well as the technique to acquire its extremely own playbook is to bring experience in addition to positioned it in context, team up with the team as well as likewise continue to be to boost the excellent they’re doing.
You asked in advance what attracted me to OfferUp, as well as likewise it is the ability. I presume it’s infinite. There’s various factors that may be done. And later on it winds up being a lot less concerning what are we doing in addition to it becomes what’s preliminary as well as likewise simply exactly how do we concentrate on the task to guarantee we’re providing among one of the most worth to clients as well as likewise building the absolute best system in addition to experience moving on.