Todd Dunlap has experience presenting new products as well as likewise scaling companies.
In a prolonged line of work at Microsoft, Dunlap acquired the first Xbox off the ground as COO of the modern technology titan’s consumer in addition to online division. As taking care of manager at Booking.com, Dunlap assisted the taking a trip big broaden in the UNITED STATE as well as likewise Canada.
As the new Chief Executive Officer at OfferUp, Dunlap register with a 10- year-old, billion-dollar startup that has in fact presently created itself as a finest location for countless clients looking for to obtain or release family members items in addition to lots a whole lot a lot more.
OfferUp, which finishes versus Craigslist, ebay.com, Facebook in addition to numerous other markets where clients deal items, boosted $120 million in 2014, acquired completing Letgo as well as likewise presently has 56 million clients. With 350 personnel in between offices in Bellevue, Wash., as well as likewise Miami, OfferUp is put No. 9 on the GeekWire 200 list of privately-held companies.
Dunlap still sees lots of opportunity for added growth as well as likewise growth. “I assume it’s limitless,” he declared. “There’s a lot of points that might be done.”
GeekWire overtook Dunlap in addition to OfferUp’s creator as well as likewise external bound Chief Executive Officer Nick Huzar, that will definitely remain at business as its new primary product law enforcement agent, along with president as well as likewise board chair.
Maintain examining for our Q&A with Dunlap as well as likewise Huzar, customized for dimension as well as likewise quality.
GeekWire: Why OfferUp, Todd?
Todd Dunlap: I presume it started honestly with the culture in addition to an outstanding collection of well worths that corresponded in everyone I fulfilled in addition to chatted with. It starts with Nick in addition to the team, nonetheless just a really great environment, which is vital to me.
Clearly the product in addition to the opportunity of the product is large. The countless people, the worth it brings, as well as likewise still the ability, definitely with area service, is something else. Individuals, the culture, the product, the opportunity– as well as afterwards I’m continuously considering this stage in my line of work, are the possibilities that OfferUp experiences matched to the abilities or knowings that I’ve had in my past? And likewise there was just a really terrific match.
GeekWire: Just just how did your experience at Booking.com in addition to at Microsoft prep you for this feature?
Dunlap: At Scheduling it was a story of taking a thing that was working sensibly well in Europe as well as likewise making it profit the UNITED STATE as well as later on scaling as well as likewise creating it, starting in a brief office with a handful of people as well as likewise broadening service to 3,500 people. It required lots of large training, focus on the product, focus on customers, focus on friends in addition to in fact getting that flywheel turning. I see a lot of experience since experience for me to OfferUp.
PREVIOUSLY: OfferUp collaborates with previous Booking.com handling manager Todd Dunlap as Chief Executive Officer
Microsoft, I consider it kind of my administration MBA– simply exactly how to lead, simply exactly how to vary, figuring out precisely just how to be effective in addition to car results with people. As well as similarly just the Xbox experience, taking something from a principle as well as likewise being unrelenting. The Xbox idea had actually not been something that rated from the beginning. It took a set swings to acquire it to the aspect where we had the aid to acquire it transferring. Taking a pointer to a thing is pleasurable, is amazing, as well as likewise tiring as well as likewise all those factors. Number all that points with each various other, you take into consideration OfferUp as well as likewise where Nick as well as likewise team have in fact built a fantastic firm as well as likewise what the adhering to stage can be, I think there’s a lot of significance.
GeekWire: What field tailwinds are helping drive growth at OfferUp?
Nick Huzar: What’s been intriguing throughout COVID, especially at the beginning, whatever was folded. Where do you most likely to acquire workout tools or a bike? Individuals needed factors, especially people that were more than likely to stay in their home. My den did not look like this before COVID by the way, everything in right below is from OfferUp.
It was amongst those factors where I look like, ‘Wow, I’m more than likely to be listed below presently for a long time. I have in fact gotten to obtain home furnishings, I have in fact gotten to acquire all these factors.’ And likewise at the time there were not a lot of locations to go so OfferUp happened an instead considerable area for people to find factors they might not acquire. Already, if you have a look at supply chains to obtain a bike– I continued to be in Greg’s [Greenlake] Cycle just recently in addition to they declared, ‘Oh, if you prefer this kind of bike you’re gon na require to wait to 2023.’ Still a few of those factors are fairly regular.
The numerous other factor that’s been kind of touching to pay attention to, in addition to kind of disappointing in some way, is you had people that were in fact hurting, that lost their job. In numerous situations we saw people basically selling factors in their residence to obtain food store. Those are just the tear-jerker stories that you pay attention to. I have in fact just taken pleasure in to see that when times are hard for people that people do rely on OfferUp as well as likewise they can benefit by uncovering factors as well as likewise getting factors at a big quantity or offering factors they require to make ends please. We saw a lot of growth in 2014, a big element of it was definitely COVID. And later on the numerous other element was we acquired our adhering to closest opponent[Letgo] That was similarly an added considerable chauffeur for growth.
GeekWire: What’s among one of the most favored product or product teams today?
Huzar: Furnishings, No. 1. Pass on. Electronic tools, garments, family members products. These are all big teams for us. There was a spike nonetheless, especially initially of COVID, workout devices was by means of the roof covering. All the gym folded up in addition to everyone appeared like, ‘What are we gon na do?’ That’s presently kind of much more maintained, nonetheless there was a quantity of time I educated anybody advertising and marketing workout tools, ‘Do not likewise deal, as a result of the truth that you can acquire whatever you prefer. It’s a suppliers market.’
GeekWire: That do you regard the rivals nowadays? Have you not totally altered Craigslist by this aspect?
Huzar: The industry opportunity is so big of what we’re doing. We do not all shop at Walmart today? I presume people wish alternative. They’re more than likely to be generated to numerous systems for countless variables. The incredible factor, when I think of the industry today, specifically when we brought Letgo right into the layer, is we do not spend a lot of time reviewing others on the marketplace. We’re just in fact kind of dives as well as likewise bounds in relation to array over everyone else. You can still take advantage of Craigslist, you can use Nextdoor, you can take advantage of Facebook, these are numerous other locations people simply more than likely to. We’re the most significant standalone mobile market hand down, in addition to we’re more than likely to stay to go deep. We’re more than likely to stay to focus on doing away with scrubing in addition to providing worth for people. That’s all we do throughout the day. I think at the end of the day, a minimum of in my time in development, I uncover that the player that has a solitary focus long-lasting typically has a tendency to kind of acquire the lion’s share of the opportunity. Therefore my hope is that will definitely stay to be OfferUp.
GeekWire: Do you comprehend what the full addressable market is of what you males are doing?
Huzar: That’s the million-dollar query. We have in fact acquired that for ten years, as well as likewise it’s genuinely hard as a result of the truth that it’s not just added points in our houses, yet we have a lot of stores making use of OfferUp presently. You consist of all that up, it’s hard to have a fantastic remedy to that. I’m not declaring OfferUp is gon na profit whatever. With time we’re in fact gon na concentrate know what’s the fantastic area for us. We have in fact never ever before had a fantastic reaction for that, to be simple.
GeekWire: Inform me relating to anything you’re doing still when it includes security as well as protection. I saw a story out of New york city last month where some teens broke into a couple of various other teens. Are you doing anything new to prevent this kind of unethical job on the system?
Huzar: Trust fund in addition to security as well as protection– as a result of the truth that we are bringing many people with each various other on a regular monthly basis– is continuously a leading issue for us. As you could acknowledge by means of previous conversations, we spend a lot of time focusing on that. We have MeetUp Places that we ended up– we have many these, as well as likewise we’re staying to roll those out. Our goal is to equip our people to make genuinely reasonable, informed selections. Whatever from recommending MeetUp locations, which have a well-lit location with a camera; positions at the end of offers; real accounts– are you taking care of an authentic person, which once more, on a couple of various other systems, you do not likewise have that.
The goal would definitely be to have no situations. That’s never ever before gon na more than likely happen, nonetheless enable’s guarantee we’re preparing people in the absolute best technique viable. It is a reoccuring factor, in addition to it’s something that we will continually purchase.
GeekWire: Can you go over any type of among the backend modern-day innovation such as skilled system or expert system that is boosting the consumer experience?
Huzar: I think a big element of OfferUp as well as likewise a lot of where we’re doing an expanding variety of expert system is around … well, one, rely on in addition to protection. That’s a significant area where we’re regularly trying to figure out as well as likewise be added favorable versus receptive. The numerous other big area is the whole expedition experience. When you open OfferUp today, the majority of us see a truly similar experience, yet simply exactly how do we acquire it so it’s tailored to you? You’re seeing the whole feed in addition to search alteration fairly significantly in the list below year as well as likewise it’s more than likely to be much more tailored based upon that you are, where you are, what’s appealing in the area.
There’s similarly a lot of noise in our feed. I continuously take advantage of the dress circumstances: I still see use my feed. I have in fact never ever before obtained an attire, enable’s just get rid of them. Today we have in fact acquired a lot of tight guidelines in addition to factors in area. We call for to harm those down in addition to have that experience be 100% driven by details clinical study. When you’re releasing an item on OfferUp, precisely just how can we stay to eliminate scrubing? Possibly we suggest prices in addition to boosting picture recommendation as well as likewise factors like that. Those are constant places we’re mosting likely to regularly invest.
RELATED: Review our March 2020 Q&A with Nick Huzar after the start-up landed $120 M in funding
Dunlap: And likewise all I’ll consist of is that I have a variety of listening as well as likewise uncovering before I could reply to that query capably or capably from an OfferUp perspective. In my existing context at Reservation, luckily is that we give millions in addition to many selections for clients when they’re looking for an area to stay. The issue is we give millions as well as likewise many places that people can take into consideration when they desire to stay at a location. Just just how do we uncover in time in addition to simply exactly how do we tailor product to in fact acknowledge that you are in addition to acknowledge what you such as and likewise acknowledge what you such as? Because modification, we give you a much much better experience in addition to boost conversions. You’re coming– whether it’s Scheduling or whether it’s OfferUp– you’re referring to the site with intent, as well as likewise the far better we access meeting that intent the far better experience it’s more than likely to be for you, which’s much much better for service.
GeekWire: Just just how do you strike the ground operating, Todd, as well as likewise what are the future get ready for OfferUp?
Dunlap: I’ll can be located in to OfferUp with a lot of intent around what I just mentioned, listening as well as likewise figuring out. Therefore I’m more than likely to spend a lot of time with the teams, go deep in service, throughout the product, financials, understand the customer experience, customer journey, understand the supplier experience, the supplier journey– genuinely acquire my hands around service. Due to the truth that I such as to state that I’m not bringing the Booking.com playbook to OfferUp or the Microsoft playbook to OfferUp; OfferUp needs its extremely own playbook. And likewise the ways to acquire its extremely own playbook is to bring experience in addition to put it in context, handle the team in addition to stay to boost the terrific they’re doing.
You asked in advance what attracted me to OfferUp, in addition to it is the opportunity. I think it’s countless. There’s numerous factors that could be done. And later on it winds up being a lot less worrying what are we doing as well as likewise it becomes what’s first in addition to precisely just how do we concentrate on the task to guarantee we’re giving among one of the most worth to clients as well as likewise creating one of the most efficient system as well as likewise experience moving on.