The high 100 cell video games within the U.S. by income accounted for 64.4 p.c of all participant spending in 2020, representing a 4.6 p.c lower in income share since 2017, Sensor Tower Store Intelligence knowledge exhibits.
For this evaluation, we studied knowledge from 2017 to 2020 for the U.S. and international cell video games market to look at how participant spending is cut up throughout the highest 1,000 titles, and the way every tier has grown through the years. While the income share for the highest 100 cell video games within the U.S. has decreased during the last 4 years, participant spending on this tier elevated considerably by greater than 35 p.c between 2019 and 2020 to $14.4 billion, an outsized efficiency sparked by the COVID-19 pandemic and lockdowns.
By comparability, all different tiers–divided into 100 video games every–noticed a quicker improve by way of proportion development, with titles ranked 101 to 200 by participant spending seeing income rise by 41.2 p.c year-over-year to $3 billion in 2020, rising their general income share by 0.3 proportion factors to 13.7 p.c. Titles ranked 201 to 300, in the meantime, noticed participant spending develop by 45.5 p.c to $1.4 billion in 2020, with the tier’s general share of income rising by 0.3 proportion factors to six.2 p.c.
When it involves the highest 10 income producing titles within the U.S., participant spending rose by 27.2 p.c Y/Y in 2020 to $4.2 billion, with their general income share declining by 1.6 proportion factors to 18.7 p.c. This is down considerably from 2017, when the highest 10 grossing cell video games accounted for 25.2 p.c of all participant spending.
Analyzing the worldwide market, a unique story emerges. Worldwide market development for the highest 100 grossing cell video games was slower than within the U.S., with the highest titles accumulating $42.7 billion, up 29 p.c Y/Y. The high 100 accounted for a 53.5 p.c share of worldwide participant spending in 2020, up roughly 1 proportion level from 2019, however down from 56 p.c in 2017.
Titles ranked from 101 to 200 by income noticed spending rise by 18 p.c Y/Y in 2020 to $10.8 billion, with the income share of those video games declining by 1 proportion level to 13.6 p.c. Titles ranked 201 to 300, in the meantime, noticed income improve by roughly 19 p.c to $5.6 billion, with the tier’s general income share dropping by 0.4 proportion factors to 7.1 p.c. All different tiers within the high 1,000 grossing video games noticed no change of their income share.
When it involves the highest 10 income producing cell video games worldwide, participant spending rose by about 34 p.c Y/Y to $13.7 billion, with the highest titles rising their income share by 1 proportion level to 17.2 p.c of general participant spending. However, that is down from a income share of 20.4 p.c in 2017.
Our evaluation exhibits that the cell video games market is rising for everybody and never simply the world’s high blockbusters. In the U.S. final 12 months, all tiers outdoors of the highest 100 income producing video games noticed their income share improve, whereas additionally rising quicker than the highest video games Y/Y. Globally, nonetheless, the highest 100 titles noticed a number of the strongest development in participant spending, whereas being the one tier to extend its income share. This might, partially, be attributed to a few of Asia’s heavy hitters like Honor of Kings from Tencent, Monster Strike from Mixi, and Lineage M from NCSoft, in addition to international successes like Pokémon GO from Niantic, Roblox from Roblox Corporation and PUBG Mobile from Tencent, all mammoth hits far past the dimensions of most different titles available on the market. Ultimately, although, participant spending is up for everybody, and it’s a development that appears set to proceed.
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