Fashion firms have been utilizing product life-style administration (PLM) software program to digitize their processes for years, however conventional options have traditionally centered solely on the product improvement course of. Today’s style firms, reshaped by a digitally reliant post-Covid world, want complete expertise that addresses extra complicated shopper wants.
The complete design-to-sales course of includes quite a few stakeholders at design studios, company places of work, manufacturing amenities, warehouses and retailers, with groups spanning throughout varied cities, time zones and international locations. Real-time visibility in any respect phases and heightened communication is non-negotiable.
And there isn’t any more true proverb than this: a sequence is simply as robust as its weakest hyperlink.
Technology options firm Lectra has launched a next-generation cloud-driven PLM resolution known as Kubix Link, which “empowers process stakeholders to collect, structure, consolidate, share and communicate all product-related data through a single funnel from their first sketch to online sales channel,” says Michael Clevestig, director of selling, North America, Lectra. “Digitalization is a stepping-stone into the future.”
Optimizing ideation to design
Starting initially of the style course of, Kubix Link addresses well timed challenges round ideation at this time, particularly designing and collaborating from house. “It is getting increasingly difficult for designers to share sketches, mood boards and sources of inspiration with the rest of the value chain actors,” says Clevestig. “They also need to get feedback from sales and product development teams to see if their designs are feasible—in terms of fabric, cost constraints and saleability.”
From a logistics angle, conflicting file codecs plus disorganized or misplaced knowledge can even throw a wrench into the provision chain.
Kubix Link Board is a visible instrument that lets firms digitize conventional paper panels and different instruments used for instance and handle collections at each step by way of a shared and collaborative utility.
Product assortment planning has all the time been a fluid course of requiring fixed tweaking round gross sales knowledge or fast-moving traits. But the pandemic’s sudden “casualization” underscored simply how shortly issues can shift, and companies can’t afford to not sustain.
“Fashion companies are now monitoring monthly sales performance more closely, via their ERP systems and competitor analysis tools, to make better-informed decisions on which products to discontinue, and which to develop,” says Clevestig.
Kubix Link syncs with current enterprise useful resource planning (ERP), content material administration system (CMS) platforms and warehouse administration programs (WMS) to supply firms a 360-degree view of product knowledge—all gathered, saved and up to date on one place for straightforward entry. Actionable knowledge insights put such data to finest use.
Standardizing product improvement
With at this time’s heightened reliance on (dressing-room free) e-commerce, retailers, manufacturers and producers promoting direct-to-consumer should be certain that sizing and match are correct, lest they face an onslaught of product returns. And returns aren’t simply pricey in delivery charges and stock administration, they will additionally injury a model’s popularity and lose future prospects.
To stop this, product improvement groups should standardize tech packs and ensure suppliers up the chain adhere to constant sizing charts.
“Kubix Link enables companies to organize digital fitting sessions and collection reviews in real time to show prototypes and get feedback via social media-inspired chat logs,” says Clevestig, who notes they will then entry digital supplies libraries with price data and cloth traits of every sample. “This lets companies discuss and choose fabrics more wisely, make pattern adjustments to secure margins, and give themselves more time to make necessary pattern adjustments.”
Such digitization doesn’t simply save on cloth prices, but it surely mitigates waste from bodily samples and environmental impacts from delivery them across the globe.
Breaking down silos amongst course of stakeholders is one other should, as provide chains are extra built-in at this time, with everybody sporting extra hats. “Team members and external suppliers must ‘speak the same technical language’ when it comes to processes in order to work faster and better together,” Clevestig stated.
Optimizing clicks and bricks
As e-commerce surges, style firms should bridge the hole between digital and bodily in-store retail experiences, all whereas creating an attractive model universe by way of storytelling, interesting and correct product visuals, chatbots and help companies.
In e-commerce, timing is every part, and it’s a fragile balancing act to get it proper. “Hitting the market with not only the right product, but also the right information at the right time is important,” says Clevestig. “This can only be achieved by coordinating design, product development, marketing, e-commerce and social media teams to gather and publish the right information online.”
Kubix Link is an intuitive product data administration system that simply collects an enormous quantity of various knowledge from a number of sources, higher aiding future bets. “This enables customer-facing teams to efficiently set their omnichannel approach worldwide in a collaborative way and quickly hit the market, to deliver the ultimate consumer experience and maximize sales,” says Clevestig.
To preserve gross sales and advertising buzzing easily, the system additionally offers groups entry to property like imagery, pricing, dimension and magnificence specs, materials and sourcing data, sustainability compliance data and far more.
“The concept is to let teams focus on their value-added tasks, such as the marketing team improving their brand story telling or product content, instead of wasting time on searching for information,” says Clevestig.
The pandemic shifted the style shopper to need issues precisely how they need it and when they need it, leaving firms with little room for error and a necessity to maneuver sooner and extra effectively. A system that streamlines operations, creates time and labor efficiencies, and optimizes accuracy by rising inside communications is value its weight in gold.
Learn extra about Lectra’s Kubix Link’s course of and what a non-traditional PLM resolution seems to be like by downloading the product brochure right here.