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Game commerce firm Xsolla has been a great sponsor for varied sport occasions, together with these held by GamesBeat. But it’s going deeper in its partnership with Devcom this 12 months.
Devcom, the sport developer convention that accompanies the enormous Gamescom occasion in Cologne, Germany, has signed a year-long strategic partnership with Xsolla, which affords companies reminiscent of world funds for video games. And the 2 corporations hope it’s going to result in good issues for sport builders and creators in rising nations.
Xsolla has been a frequent sponsor of Devcom, which can happen as an online-only occasion in August, for a very long time. Now it’s going to assist present technique and logistics for the occasion. And it’s going to present the fee system for Devcom occasions.
“We all deal with the same kind of problems. And I’m really convinced that we can, no one of us can solve this in our little ivory tower on our own,” stated Stephan Reichart, head of Devcom, in an interview with GamesBeat. “We need people that have daily business operations to tell us what they need. And we can see how we can help them to bring them there, and how to support them.”
The partnership consists of the combination of Xsolla’s fee system and infrastructure as Devcom’s main answer for all upcoming occasions, together with the Devcom Developer Conference, the Art & Animation Summit, and upcoming Master Classes.
How it got here collectively
Above: The Xsolla brand
Image Credit: Xsolla
“We met about a year ago and did some things together on Twitch, and the more we did together, the more we understood that we have the same position in so many things when it comes to partnerships and long-term partnerships and also in analyzing our industry,” stated Reichart. “Over the last three to four months, every time when Chris was part of our games, industry insiders events, we always connected on so many levels.”
Devcom created its Call of Change summit, whereas Xsolla created a Game Carnival occasion. Both have been geared toward enhancing range and serving to the trade at a time when the pandemic was taking its toll.
“We need to take care of helping the industry to have healthy growth,” Reichart stated.
So they talked extra about going past a basic sponsorship however to make use of Xsolla’s instruments with Devcom.
“The more I thought about it, the more it made sense to not just do a brand partnership, as it’s quite typical for the event industry, but connect us on many other levels,” Reichart stated. “Chris is joining our strategic advisory board and so we are setting up the strategic advisory board will use this to think not only about what is going to happen in three months or six months, but to think about what is going to happen in five years from now. And how do we get there?”
More than a sponsorship
Xsolla will even be featured as the primary accomplice for all forthcoming occasions, take part in Devcom channels with informative trade content material and have a everlasting seat on the Devcom strategic advisory board.
This permits Xsolla to deliver its experience to the desk so Devcom can proceed to deliver related, significant content material to its audiences. Xsolla can extract a variety of understanding of the sport enterprise as a result of it really works with so many corporations throughout the trade, Hewish stated.
Devcom and Xsolla have efficiently collaborated previously and anticipate this expanded partnership will result in different related long-term collaborations between occasion/content material codecs and globally-operating corporations within the video games trade. The two companies every deliver a big community of trade professionals and information collectively and can be an instance of how long-term partnerships can profit the neighborhood as a complete.
Reichart stated that the pandemic has introduced drastic modifications for a lot of convention organizers within the video games trade. In April final 12 months, Devcom determined to supply year-round, weekly content material quite than a digital various to the primary annual convention.
Reichart believes that service suppliers like Xsolla may also help the trade adapt to massive modifications in know-how coming within the subsequent few years.
“We’ve had a long relationship with Devcon, and they want to support the indie community all throughout Europe,” stated Chris Hewish, president of Xsolla, in an interview with GamesBeat. “We have products we have to sell. But we don’t like to be out there selling, like hard selling. We’d rather get out there and show through examples or show how you can achieve some success.”
He added, “We have products that can help you. We just want the games industry to be successful, and we want to democratize gaming. We work with enterprise partners, but why not bring all of those tools to everybody, so that any developer of any size can be successful. And that sort of alignment is what really felt good about partnering up and trying to do something that was more than just a sponsorship.”
Above: Devcom and Xsolla have partnered.
Image Credit: Devcom
That meant that Devcom needed to make a change from being an occasion organizer to turning into a content material writer. With Xsolla, Devcom now has a accomplice who not solely sees itself as a sponsor of occasions, but in addition helps Devcom with know-how, instruments, and joint strategic actions all year long.
Hewish stated the groundbreaking trendy partnership exhibits the trade has room for extra than simply event-related sponsorships. This partnership extends past a model sponsorship to incorporate Xsolla’s instruments and trade experience and community.
Now, utilizing Xsolla’s system, Devcom may also help tackle areas in several components of the world, enabling builders in rising areas to attend Devcom occasions in Europe. Devcom additionally has a community of 800 indie sport groups that it’s in contact with. This a part of the partnership may also help Xsolla with producing leads, Hewish stated.
“We could now sell tickets to countries to developers that are simply not able to spend 299 euros for conference tickets,” Reichart stated. “So we can prove that these tools that Xsolla is offering are really helpful for us as a vendor.”
“The time for one-time partnerships are over,” Reichart stated. “Only then can we identify people who should talk to each other. We need to do more than just brand partnering and log visibility. We need to see how we can help the parts of the industry that need help.”
Devcom is the official Gamescom developer convention, based in 2017, with greater than 3,000 attendees in 2020. This 12 months, the online-only occasion will happen from August 23 to August 27.
In 2021, Devcom additionally launched new codecs and summits, such because the Call for Change Summit, the Tech & Tool Summit, and the Devcom Master Classes.
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