So we spoke to a senior consultant of the pCloud group, Rafael Pashamov, about what separates its answer from others, how they’ve tailored to the market over time, and what precisely that ‘p’ stands for…

Hi Rafael! So inform us why individuals ought to care about pCloud when there are such a lot of cloud storage options on the market?

I might say that this can be a moderately subjective query. Our companions and shoppers reward pCloud for a lot of totally different causes. Imagine asking the music followers about their favourite artists, when there are such a lot of others presently within the overflooded trade.

Of course, we now have our private opinion about this as effectively however it’s moderately analytical and in accordance to what the obtained suggestions tells us.

Nowadays, individuals worth relationships greater than ever. pCloud has that particular contact that lets our shoppers know that they aren’t merely paying for one thing they can’t see or understand only for the sake of storing information. By becoming a member of pCloud, they’re changing into a key consider making our service a greater place for delicate knowledge and scorching storage efficiency. Unlike different providers, pCloud has applied many adjustments, updates, integrations and enhancements based mostly on the client opinions!
 Our technical help group is principally a powerful a part of the service – think about paying handsomely for one thing you expertise technical difficulties with and being unable to speak with a consultant. Most of the opposite widespread cloud providers depend on automated replies or AI bots to answer to most regularly requested query, which isn’t the case with pCloud!

Our shoppers are the rationale we’re capable of progress so rapidly and provide such handy selection by way of functionalities and options. They assist us develop, whereas we make them glad by ensuring they get what they need…and deserve.

pCloud isn’t the brand new child on the cloud storage block both, being round since 2013 – how have you ever tailored to the market over the past 8 years?

Answer: I consider that this query is partially answered to within the reply above. 
It isn’t about being the latest child on the block or competing with the market. For us, it’s all about delivering expectations and discovering methods to raised ourselves. We embody particular packages and promotions extra usually than different providers. Not just for the sake of enterprise gross sales, however to let the individuals know that we’re right here and making an attempt to present – as a substitute of solely take. When we’re centered on progress and retaining that drive in direction of making our service higher and polished with updates, our targets are to at all times elevate the bar for ourselves. This is achieved with new challenges and improvements. For the interval we’ve been formally in the marketplace, pCloud has launched a number of revolutionary concepts for the trade. Starting from pleasant and really reasonably priced costs to new options that different clouds don’t provide – Crypto Folder is a particular function which protects even essentially the most delicate Data, being unreachable even for pCloud representatives because of the Client- aspect encryption (Zero Knowledge encryption) algorithms. We have even challenged individuals from all around the Globe to try to break our encryption with a really excessive monetary reward. Obviously, none had been capable of succeed. 




Of course, it is vitally troublesome to not converse in regards to the pCloud Drive Desktop software, which makes the lifetime of many artists simpler. You principally get a digital Drive with many various features connected to it, equivalent to Sync and Backup. All of this, with out taking on any of your native Hard drive house.

Can you clarify your reasoning for pCloud’s distinctive pricing construction?

Success is achieved by devotion and dedication. pCloud goals to be reasonably priced by many, but in addition retains that particular area of interest goal of individuals, who’re capable of admire and worth our service.

When you’re constructing one thing as necessary and technologically refined as pCloud and its indisputably trade high encryption, you’re now not pitching your self as an trade big with monopolistic endeavours. This is a really superior and particular sort of service, which solely professionals understanding the significance of backup and safety of information might assimilate. 

Thus, our pricing plans are moderately distinctive and infrequently accompanied by particular promotions and discounted gives. 
As talked about earlier than, we’d a lot moderately hold those that worth our work and high quality of the service, than push our beliefs to locations, the place they aren’t wanted. Of course, business- smart, we’re wanting ahead to seeing extra individuals be part of our treasured expertise.

In reference to this, pCloud is the one cloud service that really offers you a one-time fee alternative. Our Lifetime plan is the true definition of giving extra and getting again what you deserve! Those particular shoppers, who perceive the true which means of information safety make the choice to pay as soon as and have their entry to pCloud’s plan without end. This is extraordinarily handy and it has additionally helped us earn the general public’s belief.


How have you ever optimized the pCloud apps for iOS and Android?

Quality integration and compatibility testing beforehand. What makes an incredible cloud service if it isn’t accessible on each system – anytime and wherever?

pCloud is extraordinarily environment friendly on each iOS and Android, having all of the perks from working within the cloud. There are even some further options out there in your cellular gadgets, which make the usage of pCloud in your telephones much more handy and user- pleasant. Not solely are you able to do an Automatic add (if turned ON) out of your digicam roll or pictures gallery, however it’s also possible to seize your screenshots and have them backed up on the cloud. You can scan a doc and instantly have it prepared for printing or saved in a .pdf file. 


What’s deliberate for pCloud’s future?

Many new integrations are deliberate. What we’re very all for is extending our prospects and being extra interesting to these, who’re searching for one thing like us, however have no idea about us. This is why we’re beginning community-oriented campaigns which purpose to introduce pCloud to particular audiences with the assistance from trade specialists and completed professionals. A terrific instance for that is the pCloud for Music marketing campaign, which was supported by among the most well-known and trusted musicians on the earth. The span of curiosity created by the marketing campaign may be very massive and offers us views to enhance particularly for this market. 

Let’s not overlook that pCloud is superb for the final consumer, however even higher for individuals who should not solely customers, but in addition creators.



So…are you the most effective various to Dropbox?

This is without doubt one of the most fascinating subjects surrounding pCloud! 

It isn’t a secret that persons are at all times searching for new options and new methods to enhance their lives. This is noticed in each trade. The fact is that tendencies are created and adopted by those that like challenges or new experiences.

Yes, generally the standard of the predecessor may be very excessive and it can’t be competed with. 

However, this isn’t the case with pCloud since innovation is without doubt one of the key factors in pCloud’s Business mannequin. We are new and progressing in a short time, whereas working carefully with the neighborhood, on account of the truth that we’re not an unlimited big available in the market. This lets us have a greater understanding of our companions’ wants and implementing them is simpler than within the case with an enormous trade mammoth. 

First and foremost, we’re unbiased and “competing” in a league of our personal. We set the bar excessive for ourselves and we purpose to climb even greater.

Oh and eventually – what does the p stand for in pCloud? Just so we’re clear 🙂

This is without doubt one of the most fascinating questions. 
pCloud is proud for being very effectively structured and professionally organized by way of firm ranges and representatives working for the service. Our group of builders is comprised of high expertise that create revolutionary concepts. We like respiration uncommon air. Due to this reality, the preliminary perception that may very well be shared with you is that the letter “p” pays homage to the mathematical fixed Pi- 3.14. As you may see, it’s onerous to flee from the creative perspective in pCloud which is confirmed by our affinity to artists, photographers, musicians, and so forth.

The various reply to your query can be that the letter “p” can be open to interpretations, as all of us understand the letter “p” as an affiliation with among the greatest IT phrases and phrases. After all, what is a good cloud if not protected, private, personal, progressive with highest integrity and attempt to perfection, punctuality which is achieved by being pedantic and particularly perky in relation to our hard- working technical help group. All these nice virtues make our platform treasured. And certainly, we worth extremely the obtained suggestions from our companions which state that pCloud is the right place to retailer most treasured recollections and necessary information.




Thanks for Rafael for taking the time to talk. You can obtain the pCloud app on iOS and Android.