Video conferencing platform Zoom was one in all 2020’s breakout apps, and its adoption has continued to climb whilst elements of the world start rising from pandemic-driven seclusion. One of the insights from Sensor Tower’s upcoming Q2 2021 Data Digest report reveals that Zoom remained one of many high 10 most downloaded apps globally within the second quarter, even in markets such because the United States the place many companies are starting to reopen and staff are returning to places of work.
Zoom Adoption Remains Strong in Q2 2021
At the onset of the COVID-19 pandemic in spring 2020, shoppers started trying to find options for distant work, studying, and socialization. As a consequence, Zoom rocketed to the highest of the app adoption charts in Q2 2020, turning into probably the most downloaded app globally throughout the App Store and Google Play.
Although adoption slowed after the preliminary surge in curiosity, the app’s first-time installs have remained sturdy even in subsequent quarters, resembling when it positioned at No. 3 in Q3 2020 and No. 7 in each This autumn 2020 and Q1 2021. Most lately, Zoom was the No. 6 most downloaded app globally in 2Q21, and it has amassed roughly 944 million downloads since January 2014 when Sensor Tower’s Android information set started. Zoom launched on desktop and cell in September 2012.
India Becomes Zoom’s Largest Market
Zoom ranked even larger in Asia final quarter, inserting No. 4 behind Facebook, TikTookay (together with Douyin on iOS in China), and Instagram. This is probably going as a result of continued regional lockdowns in international locations resembling India, which remains to be closely impacted by the pandemic. India is now Zoom’s largest marketplace for new and all-time installs, adopted by the U.S.
In 2Q21, Zoom noticed roughly 28.4 million installs throughout India’s App Store and Google Play marketplaces, up 106 p.c quarter-over-quarter from 13.8 million in 1Q21. This is in distinction to the worldwide development, which noticed worldwide installs of the app decline 14 p.c Q/Q to a bit greater than 93 million downloads in Q2 from 108.8 million in Q1.
Different Stages of Recovery
As proven through Zoom’s installs, elements of the globe are at completely different phases of recovering from COVID-19’s affect on enterprise. Sensor Tower’s Q2 2021 Data Digest, which will likely be obtainable subsequent week, gives a deeper evaluation of assorted markets and app classes in addition to an general image of how the cell ecosystem carried out final quarter.
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